Lowe Medic One’s Prostenal “For a life without stops” campaign, exported in 7 European countries

Cristina Blanaru Ads, Creativity

Following an international pitch organized by Walmark in Czech Republic, Lowe Medic One made “For a life without stops” campaign for Prostenal, a campaign that was exported in 7 European countries.

Lowe Medic won the pitch after it competed with 2 other agencies from Czech Republic and Poland. To support Prostenal Perfect positioning as a premium product, the agency designed an extensive integrated image campaign, declined on TV, print and POSM in pharmacies.

The challenge was to create a relevant campaign for our target: men aged over 45 y.o, from 7 countries with different culture and backgrounds. What made a difference for us in the pitch was the approach we proposed. We chose to communicate to consumers via a suggestive parallel between sympthoms and situations that appear in day-to-day live

Corina Sofariu

Account Director Lowe Medic One

The ad was realized by Spanish director Eduardo Vazquez and needed 12 hours of filming in a location close to Bucharest. The location and the 2 actors were selected to fit the best for a regional campaign and to match typologies the consumers in other European targeted countries could identify with.

In Romania, Lowe Medic One also made campaigns for another 2 brands in Walmark’s portfolio: Imunactiv and Pinnoslim.

In “For a life without stops” campaign were involved the following teams

Walmark: Marketa Petrzelova – Senior Brand Manager International Marketing and Carmen Uscatu – Brand Manager Romania

Lowe Medic One: Corina Sofariu – Account Director

Lowe&Partners: Razvan Dumitrescu- Strategy Director and Mihai Fetcu – Creative Director

Lowe Medic One is the 1st full service agency specialized in medical marketing and communication in Romania. It was founded in 1999 by Oana Cociasu, in partnership with Lowe Group.

Lowe Medic One has a portfolio of clients that includes Angelini, Bayer, Labormed, MSD,  Pfizer and Walmark.

The agency is part of Lowe Group Romania, that also includes Initiative, Lowe&Partners, Brand Connection, GolinHarris Bucharest, HyperActive and  Mobile Works.