Philips launches “Thank you for your choice” promotion in Romania

Cristina Blanaru Marketing

Philips Romania runs, from March to December 2012, a promotion under the slogan “Thank You for your choice”. Through this promotion, the company guarantees giving customers the money back in 30 days if they aren’t happy with the quality of the brought product.

120 years of innovation are recommending us. Our products are efficient and easy to use and are brought for their incontestable quality, proven in time. Before the launch on the market, all Philips products are undergoing endurance intensive , so only the most performant ones are reaching our client’s homes. This year, we started this campaign because we want to thank people that chose a Philips products and, in this way, are giving us their trust. With this occasion, we offer to all out clients the possibility to return the product, if they aren’t happy with its quality

Oana Tanasescu

Lead Marketing Manager Philips Consumer Lifestyle Balkans

Millions of people all over the world buy and trust Philips products. For 5 years, Philips was voted the most trusted appliances brand in Romania, as Trusted Brands study, made by Reader’s Digest, showed.

The initiative is part of “Thank you for your choice campaign!”, implemented by Philips in Romania, in its partner stores. The money return is available for any appliance, personal care or electronic product from Philips, excepting TVs, monitors, fax machines, mobiles, light lamps, batteries and other consumables. During a year, each client can return only one product from a certain category(if you returned a kitchen robot, you cannot return a second one, but you can return also an audio system or a hair drier).

The return procedure is simple: the product must be sent in its original packaging, with all accessories, guarantee certificate, a copy of the invoice and the promotion’s filled in forms, to a postal box in Bucharest, in top 30 days from the buying date. To be returned, the product must be functional and to not have problems caused by improper usage.

Philips initiative proves the trust the company has in its products.