Mediaedge:cia turns into MEC

Mediaedge:cia has announced that the company has changed its name to MEC.

"You will be pleased to hear that you will no longer be expected to remember that colon, as Mediaedge:cia has been officially renamed MEC with immediate effect (…) Following the agency’s success over the past few years, the time is right for Mediaedge:cia to tick one more thing off the list – its name”, according to a press release from the company.

The change comes after the company was increasingly named by both its employees and the industry with its acronym, MEC.

MEC, which is also present in Romania, is owned by WPP Group and was formed at the end of 2001 from the merger of media agencies The Media Edge and Chris Ingram Associates (CIA). Among its clients are company such as Orange, Paramount, Sony Ericsson or Wrigley’s.