Successful KitKat breaks in Romania, orchestrated by Interactions

Cristina Blanaru Digital & Media

Interactions and Kit Kat developed together the online component for the promotional campaign “Take a break, get a cool stuff!”, that ran on the dedicated platform www.pauzetari.ro and via a Facebook app.

The campaign took place between March 1st and May 3rd, offered total prizes of RON 220,000 and the big prize of Euro 12,000, and generated results 50% higher than estimated.

This campaign shows that send-and-win promotions mustn’t be always the same: send a code and win following a draw. In any situation, you can find ideas to make things more interesting and more attractive for consumers. For example, because we keep on talking about “Have a break, have a Kit Kat”, for each code entered, we offered a break tip (…) This idea had a very good impact!

Adrian Alexandrescu

Managing Director Interactions

The prizes consisted in 46 travel vouchers for trips in Europe (3 days, 2 people), awarded following a daily draw. The big prize, draw on Maty 3rd, is of Euro 12,000 and represents a financial support for a year break. The commercial gross value of the prizes was of RON 221,844 (VAT included).

When you add a bit of salt and pepper to an apparently classic promotion, the results are visible. We thank to the client, we had an excellent relation during the entire campaign

Adrian Alexandrescu.

Interactions handled the creation and development of the communication platform (www.pauzetari.ro), of the media materials and of the Facebook app associated to the campaign.

The teams working on the project included:

Nestle: Monica Spiru, Gabriela Terchila and Irina Bulgaru

Interactions: Andreea Stan and  Catalin Raescu – Client Service, Courtney Moreira and Denisa Armasu – creation, Andrei Pop, Catalin Vlad and Catalina Ilie – Tech.

Interactions works with Nestle since 2009 and managed, since than, online projects for brands such as Joe, Kit Kat, Maggi, Nescafe and Nesquik. Among the most successful projects done together, there are Kit Kat Romania’s Facebook page – “Five to sharp news”, Joe campaign – “Create your own offlie social network” or Nescafe promotion – “Winning Mornings”.

Interactions is an interactive communication agency specialized in e-CRM services: strategy and creative development, implementation and management dialog and consumer relations campaigns, web development and data analysis / interpretation.