Re-Re-Routed, Acura RDX is “Avengers” car

Artists and producers from Brewster Parsons, visual effects studio, contributed to an Acura ad made by advertising agency rp& and Paranoid U.S. director Thierry Poiraud.

The literally explosive Acura RDX “Re-Re-Routed” ad presents a promotional tie-in with the current box-office champion “Marvel’s The Avengers” from director Joss Whedon, a movie launched in America on May 4th and that cashed in, in the first 3 days from the launch,  almost $210M.

We were fortunate to work with some exceptional people throughout this project – and the team from Brewster Parsons was a big component right from the get-go (…) With the aid of a truly astounding previs, they were able to quickly offer us a shoot solution that allowed maximum flexibility on location. We were then able to move into production fully confident that our footage would blend with key plates from the actual film.

Jamie Miller

Paranoid U.S. Executive Producer

 

Andrew Eksner, Brewster Parsons VFX Supervisor, explained he and his colleagues were immediately onboard with the agency’s and director’s preferences for shooting the Acura RDX on-location and working within a practical, non-CG workflow. “This approach was strongly preferred by the agency and their clients, and we agree that it offers a lot of benefits (…) Of course, everything has to be planned very well, but when it is, everyone gets to see the results they’re seeking right on the set. Plus we all had a chance to do an exciting shoot in downtown LA”, he said.

Standing behind this spot for rp& are executive VP, executive creative director John Hage, VP, head of art Phillip Squier, senior copywriter Jimbo Embry, senior art director Josh Gilman, VP, executive producer Jack Epsteen and senior producer Erin Finch. Along with Thierry Poiraud, Tim Hudson and Jamie Miller, the team from Paranoid U.S. also included executive producer Claude Letessier, producer Lisa Cowan, production designer Jennifer Williams and art director Gabriel Abraham. Georgina Poushkine produced for Brewster Parsons, where Darcy Parsons is executive producer. Complete spot credits are available upon request.

“Marvel’s The Avengers” brings together the iconic Marvel Super Heroes: Iron Man, The Incredible Hulk, Thor, Captain America, Hawkeye and Black Widow. “Marvel’s The Avengers” is based on the ever-popular Marvel comic book series “The Avengers,” first published in 1963 and a comics institution ever since.

Brewster Parsons is an A-level visual effects studio specializing in photoreal imagery, extraordinary color and brilliant design solutions. Established in Venice, California, in 2007 by Darcy Parsons and award-winning VFX supervisor Simon Brewster, the artists and producers of Brewster Parson collaborate with leading directors and creatives to produce stunning visual content for all media platforms.

Credits:

Complete Project Credits: Acura/Marvel’s The Avengers 2012 “Re-Re-Routed”
Project Name: Acura/Marvel’s The Avengers 2012 “Re-Re-Routed” :30
Advertising Agency: rp&
Exec VP, Executive Creative Director: John Hage
VP, Head of Art: Phillip Squier
Senior Copywriter: Jimbo Embry
Senior Art Director: Josh Gilman
VP, Executive Producer: Jack Epsteen
Senior Producer: Erin Finch
Production Company: Paranoid US
Director: Thierry Poiraud
DP: Tim Hudson
Executive Producers: Claude Letessier, Jamie Miller
Line Producer: Lisa Cowan
Production Designer: Jennifer Williams
Art Director: Gabriel Abraham
Visual Effects Company: Brewster Parsons
Executive Producer: Darcy Parsons
Producer: Georgina Poushkine
Lead Artists: Andrew Eksner
Flame Artists: Simon Brewster and Simon Scott
CG Artist: Denis Gauthier
Previs Company: HALON Entertainment LLC
Editorial Company: Arcade
Editor: Stewart Reeves
Executive Producer: Damian Stevens
Producer: Amburr Farls
Telecine Company: MPC
Colorist: Mark Gethin
Music and Sound Design Company: HUM
Executive Producer: Debbi Landon
Producer: Scott Glenn
Executive Creative Director: Jeff Koz
Creative Director: Alex Kemp
Composer: Keith Horn
Sound Designer: Dan Hart
Mix Company: Juice
Mixer: Bob Gremore