Action Global Communications supports Intesa Sanpaolo Bank’s “Live Inspire” communication campaign

Action Global Communications, the biggest PR independent full service consultancy company in the region, coordinates the campaign “Live Inspire”, launched by Intesa Sanpaolo Bank.

Intesa Sanpaolo Bank’s project is an international initiative on inspiration that runs in 11 countries: Albania, Bosnia, Herzegovina, Croatia, Hungary, Romania, Russia, Serbia, Slovakia, Slovenia, Ukraine and Egypt, countries where Intesa Sanpaolo operates through local branches.

The campaign is made to promote the launch of the new Inspire debit card.

The 1st stage of the project took place in April and aimed to be a dare and a challenge for the public to be inspired and live inspired.

Along with bloggers from the 11 participant countries there were 3 Romanian bloggers: Cristina Bazavan, Adi Hadean and Cristian China-Birta. The Romanian bloggers wrote about “What inspires you today”, their posts appearing in real time on www.liveinspire.com, where the readers could vote them. At the end of the voting period, the 3 Romanian bloggers accumulated over 13,000 votes, bringing Romania on the 3rd position among the 11 countries.

The campaign is continuing, between May-July, with a photo competition for the public in the 11 countries. The people interested to participate must load on Live Inspire platform “What inspires you today” themed photos, that will contribute to creating the biggest banner in the world. The competition will have one winner per country and the designated one will receive a 2-persons trip to Italy.

We are happy to coordinate this project because we can see in real time the involvement level of different online communities all over the region. We were happy Romanians occupied the 3rd position, which means our bloggers have strong communities, that they managed to get involved

Ruxandra Scortea

Managing Director Action Global Communications Romania