UPDATED: Romanian Effie 2012: Graffiti BBDO – biggest number of prizes and Grand Effie

(adds statements and info submitted by winning companies)

Graffiti BBDO is this year’s big winner at the Romanian Effie Awards 2012. At Monday night’s gala, Grafitti BBDO received honors for Pepsi “Today. The same as yesterday” campaign – one Gold Effie in  “Non-alcoholic Beverages” category and this year’s Grand Effie award.

In Effie’s 22 categories, this year’s jurors awarded 41 prizes – 6 Gold, 15 Silver and 20 Bronze Effies -, with 19 agencies or clients receiving accolades.

With Gold Effies were also awarded McCann Erickson Romania with “Romanians are smart” for Rom Autentic, Sister&Co with “Achieving leadership” campaign for Bucegi, Ogilvy&Mather Romania with “Smiley’s Garage” for the telecom brand Cosmote, Papaya Advertising and “Time to listen”  for Cosmote and CAP with  “ING Bank. For Grown-ups”  for ING.

Graffiti BBDO received 8 awards (1 Grand Effie, 1 Gold, 4 Silver and 2 Bronze), followed closely, with 6 awards (1 Silver and 5 Bronze), by Leo Burnett&Target, McCann Erickson & Universal McCann (4 awards). Grey Romania, Publicis and Ogilvy&Mather went home with 3 awards each.

Other agencies that made it to the Effie awards list were: The Geeks, Arsenoaiei&Matasel, GMP Advertising, Webstyler, Propaganda and Cohn&Jansen JWT.

Leo Burnett Group was one of the winners at Monday’s Romanian Effies Gala, with 6 of group’s agencies going home with 9 trophies. The awarded agencies were Leo Burnett, Starcom Media Vest Group, iLeo, The Practice, 23 Communication Ideas and The Geeks.

No matter how creative a campaign would be, if it isn’t also efficient, if it doesn’t generate results for a client, than it isn’t a good campaign. We are happy to prove once more that, within Leo Burnett Group, we make campaigns that really help out clients’ businesses. We are happy to show that this desire for results doesn’t exist just inside one of our agencies, but inside all our group’s companies. I thank our clients for their trust and I thank to my colleagues for the enthusiasm and passion they showed in proving they can create successful stories

Stefan Iordache

COO Leo Burnett Group

I am very happy The Geeks is among the few agencies digital-oriented that won prizes at Effies. 2 entered cases and 2 awards are for us a confirmation of the common effort agency-client and we wish to show also from now on that good ideas in communication aren’t more or less digital, but the ones that bring results

Costin Radu

Managing Director The Geeks

G2 Romania also went home with 3 trophies, all in Shopper Marketing category, with campaigns for P&G and Vodafone.

The campaign for Procter & Gamble made in Real stores managed to contribute to increase sales for Pampers and to improve public perception over this category of products. G2 team working on this campaign included Alina Varlanuta, Laslzo Pap, Raluca Samoila, Oana Mustareata, Mihai Draghici, Florian Gheorghe, Ana-Maria Ciobotaru, Diana Serban, Cristina Ungureanu, Dana Pascu, Annabella Orosz, Dorina Sandu.

For “Caravane” campaign, for Vodafone, G2 team that was involved included Andrei Nedea, Romulus Petcan, Bogdan Teodorescu, Marius Negrea, Vlad Gheorghiu, Alex Petrescu, Alina Buzatu, Adriana Staicu, Mihaela Badara, Mircea Pascu, Monica Gheorghe, Dorina Sandu and Mihai Sava.

The 2nd P&G awarded campaign, that ran in Selgros stores, involved a G2 team that included Alina Varlanuta, Laszlo Pap, Raluca Samoila, Marius Manolache, Florian Gheorghe, Ana-Maria Ciobotaru, Maria Stefanita, Mihai Draghici, Cristina Ungureanu, Dana Pascu, Alina Buzatu and Dorina Sandu.

Another winner at Monday’s Gala was CohnandJansen JWT, that was awarded a Silver Effie for the most important NGO brand in Romania, SMURD (Romanian paramedics). The agency was awarded for “The Chase” campaign, in “Non-profit / pro bono, public service campaigns” category.

SMURD is the most known Romanian NGO and, definitely, this year we had an unprecedented attention from the public. The most beautiful part in advertising is when you work for important brands, with important mission, therefor I am glad we can participate in this successful project

Alina Tudose

Managing Director & Head of Strategy CohnandJansen JWT

The creative concept was built in a natural way around real situations and tried to make public conscient, in a very realistic manner, about the urgent need of a health emergencies plane and also how important is each person’s donation in buying this plane. It is very important that Romanians would perceive the importance of redirecting taxes (2% from their income taxes), it is important for them to realize they can make extraordinary things – save human lives

Andrei Ignat

Senior Copywriter CohnandJansen JWT

Each of campaign’s communication materials ends with a call to action: “Don’t let the distance to the hospital become incurable! Redirect towards SMURD the 2% taxes to buy an emergency health plane. Help us shorten distances to make lives longer”.

SMURD campaign was also supported by Saga – production house, together with Radu Jude – director, that helped pro bono when it came of making the TV ad. In the campaign was also involved the media agency Starcom.

The team from CohnandJansen JWT involved in the campaign included Andreea Lupu – Account Director, Alex Stanciu – Senior Art Director, Andrei Ignat – Senior Copywriter, Ilinca Dumitrescu – A/V Production Director, Cristian Dobre – Production Manager, Mihai Gheorghe – DTP and Gabriela Gheorghe – DTP.

Propaganda didn’t miss the stage at this edition of Effies either and received accolades, for the 5th year in the row, and received a Bronze Effie with Napolact and “Napolact – cheese assortments from Taga cave”. Previously, Propaganda and Napolact were present on Effies stage in 2008 (Silver Effie), 2009 (Silver Effie), 2010 (Gold Effie & Effie for Sustained Success) and 2011 (Silver Effie).

We are very happy and proud in the same time that we continued this year also the tradition of winning an Effie with Napolact. This year’s Effie is another confirmation, for us, that we managed to build a brand that has a sustained success and this on a territory harder and harder to approach and defend, the one of tradition. If, in the start, we were the only ones, now there are more and more brands crowding in this segment, claiming a part of it

Sonia Panait

Account Director Propaganda

Napolact campaign promoted more assortments of cheese and included also in-store activations, PR activities (with Eye PR), an online component – website and Facebook dedicated page (Senior Interactive) and a media component (Universal McCann)

Propaganda team involved in the campaign included Costin Milu – Deputy Creative Director, Silvia Dumitru – Art Director, Andrei Dragota – Copywriter, Vlad Bojan – Head of Design, Marcela Moldovan – AV Producer, Corina Iovan – Strategic Planner, Sonia Panait – Account Director, Claudia Cristuţiu – Account Executive and Ioana Constantinescu – Account Executive.

A few pictures from the gala, courtesy of The Institute, the organizer of the event

The full list of prizes is as it follows:

Food Products  I

Nominees: 

Campaign: Family Therapy
Brand: Pate Bucegi
Company: Scandia Food
Submitted by: Graffiti BBDO
Media agency: Media Direction

Campaign: The Napolact Cheese Factory is a Cave
Brand: Napolact
Company: Napolact
Submitted by: Propaganda
Second agency: Eye PR
Third agency: Senior Interactive
Media agency: Universal McCann

Campaign: Tribute to the Barbeque Cook
Brand: LaMinut
Company: Orkla Foods
Submitted by: Propaganda
Media agency: Zenith Media

Campaign: Becel Love your Hearts
Brand: Becel
Company: Unilever South Central Europe
Submitted by: Unilever South Central Europe
Agency: Rusu+Bortun
Second agency: Image PR
Media agency: Mindshare

Bronze

Campaign: The Napolact Cheese Factory is a Cave
Brand: Napolact
Company: Napolact
Submitted by: Propaganda
Second agency: Eye PR
Third agency: Senior Interactive
Media agency: Universal McCann

Campaign: Becel Love your Hearts

Brand: Becel
Company: Unilever South Central Europe
Submitted by: Unilever South Central Europe
Agency: Rusu+Bortun
Second agency: Image PR
Media agency: Mindshare

Food Products  II

Nominees 

Campaign: My family inspiration
Brand: Poiana
Company: KRAFTS FOODS
Submitted by: Ogilvy & Mather Romania

Campaign: Joe Big “For men”
Brand: Joe Big
Company: Nestle Romania
Submitted by: McCann Worldgroup
Media agency: Zenith Media

Campaign: Romanians are smart
Brand: ROM
Company: Kandia Dulce
Submitted by: McCann Erickson
Second agency: MRM Worldwide Romania
Media agency: UM Romania

Campaign: Home made movies
Brand: Chio Popcorn
Company: Intersnack Romania
Submitted by: Saatchi & Saatchi
Second agency: Navidoo
Media agency: Media Investment

Bronze

Campaign: My family inspiration
Brand: Poiana
Company: KRAFTS FOODS
Submitted by: Ogilvy & Mather Romania

Silver
Campaign: Home made movies
Brand: Chio Popcorn
Company: Intersnack Romania
Submitted by: Saatchi & Saatchi
Second agency: Navidoo
Media agency: Media Investment

Gold 
Campaign: Romanians are smart
Brand: ROM
Company: Kandia Dulce
Submitted by: McCann Erickson
Second agency: MRM Worldwide Romania
Media agency: UM Romania

Non-Food Products

Nominees 

Campaign: Green up your stores

Brand: Wash & Go
Company: Procter&Gamble Marketing Romania
Submitted by: Leo Burnett & Target
Media agency: Starcom MediaVest Group

Campaign: Throne
Brand: Peak
Company: Interstar Chim
Submitted by: Brandtailors
Media agency: Zenith Media

Campaign: BIOCARPET Revives the charm of your carpet
Brand: Biocarpet
Company: Interstar Chim
Submitted by: Tempo Advertising
Second agency: Rogalski Grigoriu Public Relations
Media agency: Zenith Media

Campaign: Your new feminine accessory
Brand: Always Platinum
Company: Procter&Gamble Marketing Romania
Submitted by: Leo Burnett & Target
Media agency: Starcom MediaVest Group

Campaign: The Wooden Puppet
Brand: Rivex
Company: Interstar Chim
Submitted by: Tempo Advertising
Media agency: Zenith Media

Campaign: Back to School
Brand: Pilot frixion
Company: Dacris
Submitted by: The Geeks
Media agency: Starcom MediaVest Group

Campaign: The Revival of The Bear Icon
Brand: Coccolino
Company: Unilever South Central Europe
Submitted by: Unilever South Central Europe

Bronze 
Campaign: Your new feminine accessory
Brand: Always Platinum
Company: Procter&Gamble Marketing Romania
Submitted by: Leo Burnett & Target
Media agency: Starcom MediaVest Group

Campaign: Back to School
Brand: Pilot frixion
Company: Dacris
Submitted by: The Geeks
Media agency: Starcom MediaVest Group

Silver
Campaign: The Wooden Puppet
Brand: Rivex
Company: Interstar Chim
Submitted by: Tempo Advertising
Media agency: Zenith Media

Campaign: Green up your stores
Brand: Wash & Go
Company: Procter&Gamble Marketing Romania
Submitted by: Leo Burnett & Target
Media agency: Starcom MediaVest Group

Alcoholic Beverages  – Beers & Wines 

Nominees

Campaign: Timisoreana On Holidays
Brand: Timisoreana
Company: Ursus Breweries
Submitted by: GMP Advertising

Campaign: Launching Golden Brau Non-Alcohol
Brand: Golden Brau Non-Alcohol
Company: Heineken Romania
Submitted by: B.V. McCann Erickson
Second agency: MRM Worldwide Romania
Media agency: Universal McCann

Campaign: URSUS Evolution
Brand: URSUS
Company: Ursus Breweries
Submitted by: Publicis
Second agency: Kubis
Third agency: 2activePR
Media agency: United Media

Campaign: The Strong and Bitterish Campaign
Brand: Neumarkt
Company: Heineken Romania
Submitted by: B.V. McCann Erickson
Media agency: Universal McCann

Campaign: A beer in a thousand
Brand: Ciuc Premium
Company: Heineken Romania
Submitted by: 23 Communication Ideas
Media agency: Universal McCann

Campaign: Achieving leadership – it’s not all about the money
Brand: Bucegi
Company: Heineken Romania
Submitted by: Sister & Co
Media agency: Universal McCann

Campaign: Bergenbier Unfiltered
Brand: Bergenbier
Company: Bergenbier SA
Submitted by: Leo Burnett & Target
Second agency: iLeo Marketing

Bronze
Campaign: A beer in a thousand
Brand: Ciuc Premium
Company: Heineken Romania
Submitted by: 23 Communication Ideas
Media agency: Universal McCann

Campaign: Bergenbier Unfiltered
Brand: Bergenbier
Company: Bergenbier SA
Submitted by: Leo Burnett & Target
Second agency: iLeo Marketing

Silver
Campaign: Timisoreana On Holidays
Brand: Timisoreana
Company: Ursus Breweries
Submitted by: GMP Advertising

Campaign: URSUS Evolution
Brand: URSUS
Company: Ursus Breweries
Submitted by: Publicis
Second agency: Kubis
Third agency: 2activePR
Media agency: United Media

Gold

Campaign: Achieving leadership – it’s not all about the money
Brand: Bucegi
Company: Heineken Romania
Submitted by: Sister & Co
Media agency: Universal McCann

Non-Alcoholic Beverages

Nominees

Campaign: Crazy refreshment
Brand: Prigat
Company: Pepsi Co
Submitted by: Graffiti BBDO
Second agency: 23 Communication Ideas
Media agency: Mediacom

Campaign: Return to purity
Brand: Aqua Carpatica
Company: Valvis Holding
Submitted by: Cohn&Jansen JWT
Media agency: The Group

Campaign: Vote anti-boredom!
Brand: Nescafe 3 in 1
Company: Nestle Romania
Submitted by: B.V. McCann Erickson
Media agency: Zenith Media

Campaign: Doncafe Rich Taste
Brand: Doncafe
Company: Strauss Romania
Submitted by: Leo Burnett & Target
Second agency: The Geeks

Campaign: Today. Same as yesterday
Brand: Pepsi
Company: Pepsi Co
Submitted by: Graffiti BBDO
Second agency: GMP PR
Third agency: Xplain
Media agency: Mediacom

Campaign: National Fruits Day
Brand: Granini
Company: Carlsrom Beverage
Submitted by: Publicis
Media agency: MEC Romania

Campaign: The Coolest Gang
Brand: Jacobs 3 in 1
Company: KRAFTS FOODS
Submitted by: Cohn&Jansen JWT

Campaign: BURN Relaunch Campaign
Brand: BURN
Company: Coca-Cola Romania
Submitted by: McCann WorldGroup
Media agency: Universal McCann

Bronze
Campaign: Doncafe Rich Taste
Brand: Doncafe
Company: Strauss Romania
Submitted by: Leo Burnett & Target
Second agency: The Geeks

Campaign: National Fruits Day
Brand: Granini
Company: Carlsrom Beverage
Submitted by: Publicis
Media agency: MEC Romania

Silver

Campaign: Crazy refreshment
Brand: Prigat
Company: Pepsi Co
Submitted by: Graffiti BBDO
Second agency: 23 Communication Ideas
Media agency: Mediacom

Gold
Campaign: Today. Same as yesterday
Brand: Pepsi
Company: Pepsi Co
Submitted by: Graffiti BBDO
Second agency: GMP PR
Third agency: Xplain
Media agency: Mediacom

Durables

Nominees

Campaign: Just Live
Brand: Dacia Sandero
Company: Automobile Dacia
Submitted by: Graffiti BBDO
Media agency: OMD Romania

Campaign: Dacia Avantaj
Brand: Dacia Logan
Company: Automobile Dacia
Submitted by: Graffiti BBDO
Second agency: Kaleidoscope
Media agency: OMD Romania

Silver
Campaign: Just Live
Brand: Dacia Sandero
Company: Automobile Dacia
Submitted by: Graffiti BBDO
Media agency: OMD Romania

Financial Services

Nominees
Campaign: Bancpost Bravo
Brand: Bancpost
Company: Bancpost
Submitted by: Grey-G2 Romania
Media agency: Media Direction

Campaign: ING Bank. For Grown-ups.
Brand: ING Personal
Company: ING Bank
Submitted by: CAP

Campaign: Smart Mobile – banking at one “touch” away
Brand: Raiffeisen Bank
Company: Raiffeisen Bank
Submitted by: Saatchi & Saatchi

Gold
Campaign: ING Bank. For Grown-ups.
Brand: ING Personal
Company: ING Bank
Submitted by: CAP

Media & Entertainment

Nominees
Campaign: You Know Best
Brand: Romtelecom Dolce
Company: Romtelecom Romania
Submitted by: Graffiti BBDO

Bronze
Campaign: You Know Best
Brand: Romtelecom Dolce
Company: Romtelecom Romania
Submitted by: Graffiti BBDO

Non-Profit/ Pro-Bono, Public Service Campaigns

Nominees
Campaign: The Chase
Brand: SMURD
Company: Fundatia pentru SMURD
Submitted by: Cohn&Jansen JWT
Media agency: Starcom MediaVest Group

Campaign: The Warming Hanger
Brand: Samusocial
Company: Samusocial
Submitted by: Mercury360

Campaign: Save the Virgin Forests
Brand: World Wide Fund
Company: WWF – World Wide Fund
Submitted by: Headvertising
Media agency: MediaCom

Campaign: How long could you wait?
Brand: Salveaza Vieti
Company: Salveaza Vieti
Submitted by: Graffiti BBDO
Second agency: Kaleidoscope
Third agency: Free Communication

Bronze
Campaign: Save the Virgin Forests
Brand: World Wide Fund
Company: WWF – World Wide Fund
Submitted by: Headvertising
Media agency: MediaCom

Silver
Campaign: The Chase
Brand: SMURD
Company: Fundatia pentru SMURD
Submitted by: Cohn&Jansen JWT
Media agency: Starcom MediaVest Group

Campaign: How long could you wait?

Brand: Salveaza Vieti
Company: Salveaza Vieti
Submitted by: Graffiti BBDO
Second agency: Kaleidoscope
Third agency: Free Communication

Corporate Reputation, Image & Identity

Nominees
Campaign: Doctor, you are a hero
Brand: Petrom
Company: OMV Petrom
Submitted by: BBDO Group
Second agency: Graffiti PR
Third agency: Graffiti BBDO
Media agency: Optimedia

Campaign: Rebranding CMU-Euroclinic
Brand: Regina Maria
Company: Regina Maria
Submitted by: Marks
Campaign: Time to listen
Brand: Cosmote
Company: Cosmote Romania
Submitted by: Papaya Advertising
Media agency: Media Investment

Silver
Campaign: Doctor, you are a hero
Brand: Petrom
Company: OMV Petrom
Submitted by: BBDO Group
Second agency: Graffiti PR
Third agency: Graffiti BBDO
Media agency: Optimedia

Gold
Campaign: Time to listen
Brand: Cosmote
Company: Cosmote Romania
Submitted by: Papaya Advertising
Media agency: Media Investment

Telecommunications Voice Offers 

Nominees
Campaign: Smiley’s Garage
Brand: Cosmote
Company: Cosmote Romania
Submitted by: Ogilvy & Mather Romania
Media agency: Media Investment

Campaign: Consumer Prepaid & Postpaid XMAS 2011
Brand: Vodafone
Company: Vodafone Romania
Submitted by: B.V. McCann Erickson
Second agency: MRM Worldwide Romania
Media agency: Universal McCann

Campaign: Prepaid Spring 2011 – Maximia TV
Brand: Vodafone
Company: Vodafone Romania
Submitted by: B.V. McCann Erickson
Second agency: MRM Worldwide Romania
Media agency: OMD Romania

Bronze

Campaign: Consumer Prepaid & Postpaid XMAS 2011
Brand: Vodafone
Company: Vodafone Romania
Submitted by: B.V. McCann Erickson
Second agency: MRM Worldwide Romania
Media agency: Universal McCann

Campaign: Prepaid Spring 2011 – Maximia TV|
Brand: Vodafone
Company: Vodafone Romania
Submitted by: B.V. McCann Erickson
Second agency: MRM Worldwide Romania
Media agency: OMD Romania

Gold
Campaign: Smiley’s Garage
Brand: Cosmote
Company: Cosmote Romania
Submitted by: Ogilvy & Mather Romania
Media agency: Media Investment

Telecommunications Internet & Data 

Nominees

Campaign: Bundle of the Year
Brand: Romtelecom
Company: Romtelecom Romania
Submitted by: GMP Advertising & Webstyler

Campaign: For Mom
Brand: Romtelecom Clicknet
Company: Romtelecom Romania
Submitted by: Graffiti BBDO

Campaign: UPC Multiplay
Brand: UPC Multiplay
Company: UPC Romania
Submitted by: McCann Erickson
Media agency: Next Advertising

Bronze
Campaign: For Mom
Brand: Romtelecom Clicknet
Company: Romtelecom Romania
Submitted by: Graffiti BBDO

Silver
Campaign: Bundle of the Year
Brand: Romtelecom
Company: Romtelecom Romania
Submitted by: GMP Advertising & Webstyler

Others

Nominee
Campaign: Health as it should be
Brand: Medas
Company: Medas
Submitted by: Leo Burnett & Target
Second agency: iLeo Marketing
Third agency: The Practice
Media agency: Starcom MediaVest Group

Bronze

Campaign: Health as it should be
Brand: Medas
Company: Medas
Submitted by: Leo Burnett & Target
Second agency: iLeo Marketing
Third agency: The Practice
Media agency: Starcom MediaVest Group

Davis VS. Goliath

Nominees
Campaign: Health as it should be
Brand: Medas
Company: Medas
Submitted by: Leo Burnett & Target

Campaign: Change the city with creativity
Brand: Grolsch
Company: Ursus Breweries
Submitted by: Arsenoaiei & Matasel

Silver
Campaign: Change the city with creativity
Brand: Grolsch
Company: Ursus Breweries
Submitted by: Arsenoaiei & Matasel

Renaissance

Nominee
Campaign: Doncafe Rich Taste
Brand: Doncafe
Company: Strauss Romania
Submitted by: Leo Burnett & Target
Second agency: The Geeks

Bronze
Campaign: Doncafe Rich Taste
Brand: Doncafe
Company: Strauss Romania
Submitted by: Leo Burnett & Target
Second agency: The Geeks

New products or service introductions 

Nominees

Campaign: Frog – The Challenger
Brand: Cosmote
Company: Cosmote Romania
Submitted by: Ogilvy & Mather Romania
Media agency: Media Investment

Campaign: Little Prices
Brand: LeRoy Merlin
Company: Leroy Merlin
Submitted by: Bridge Communication

Bronze
Campaign: Frog – The Challenger
Brand: Cosmote
Company: Cosmote Romania
Submitted by: Ogilvy & Mather Romania
Media agency: Media Investment

Sustained Success

Nominee
Campaign: Fruits love Granini
Brand: Granini
Company: Carlsrom Beverage
Submitted by: Publicis

Silver
Campaign: Fruits love Granini
Brand: Granini
Company: Carlsrom Beverage
Submitted by: Publicis

Shopper Marketing

Nominees

Campaign: Carrefour Baby Of The Year 2011
Brand: P&G Multibrand
Company: Procter&Gamble Romania
Submitted by: Grey-G2 Romania

Campaign: What you want to remember from this summer?
Brand: Nivea Sun
Company: Beiersdorf Romania
Submitted by: Grup Sapte

Campaign: Caravans
Brand: Vodafone
Company: Vodafone Romania
Submitted by: Grey-G2 Romania

Campaign: Your little one can be the 8th dwarf
Brand: P&G Multibrand
Company: Procter&Gamble Romania
Submitted by: Grey-G2 Romania

Campaign: Hero
Brand: P&G Multibrand
Company: Procter&Gamble Romania
Submitted by: Grey-G2 Romania

Bronze

Campaign: Your little one can be the 8th dwarf
Brand: P&G Multibrand
Company: Procter&Gamble Romania
Submitted by: Grey-G2 Romania

Silver
Campaign: Caravans
Brand: Vodafone
Company: Vodafone Romania
Submitted by: Grey-G2 Romania

Campaign: Hero
Brand: P&G Multibrand
Company: Procter&Gamble Romania
Submitted by: Grey-G2 Romania

Media Efficiency

Nominees
Campaign: Romanians are smart
Brand: ROM
Company: Kandia Dulce
Submitted by: UM Romania
Second agency: McCann WorldGroup
Media agency: UM Romania

Campaign: Doncafe Coffee Taster
Brand: Doncafe
Company: Strauss Romania
Submitted by: The Geeks
Media agency: Mediaedge: cia

Campaign: Unfiltered vs. Fresh
Brand: Bergenbier
Company: Bergenbier SA
Submitted by: Leo Burnett & Target
Second agency: iLeo Marketing

Bronze
Campaign: Romanians are smart
Brand: ROM
Company: Kandia Dulce
Submitted by: UM Romania
Second agency: McCann WorldGroup
Media agency: UM Romania

Campaign: Doncafe Coffee Taster
Brand: Doncafe
Company: Strauss Romania
Submitted by: The Geeks
Media agency: Mediaedge: cia

Grand Effie

Nominees

Campaign: Romanians are smart
Brand: ROM
Company: Kandia Dulce
Submitted by: McCann Erickson
Second agency: MRM Worldwide Romania
Media agency: UM Romania

Campaign: Achieving leadership – it’s not all about the money
Brand: Bucegi
Company: Heineken Romania
Submitted by: Sister & Co
Media agency: Universal McCann

Campaign: Today. Same as yesterday
Brand: Pepsi
Company: Pepsi Co
Submitted by: Graffiti BBDO
Second agency: GMP PR
Third agency: Xplain
Media agency: Mediacom

Campaign: ING Bank. For Grown-ups.
Brand: ING Personal
Company: ING Bank
Submitted by: CAP

Campaign: Time to listen
Brand: Cosmote
Company: Cosmote Romania
Submitted by: Papaya Advertising
Media agency: Media Investment

Campaign: Smiley’s Garage
Brand: Cosmote
Company: Cosmote Romania
Submitted by: Ogilvy & Mather Romania
Media agency: Media Investment

Winner 

Campaign: Today. Same as yesterday
Brand: Pepsi
Company: Pepsi Co
Submitted by: Graffiti BBDO
Second agency: GMP PR
Third agency: Xplain
Media agency: Mediacom