Russian Affiliate Congres & Expo, 1st exhibition on affiliate marketing, to take place in Russia on November 8-9

Cristina Blanaru Business, Digital & Media, e-Commerce, ITC

Russian Affiliate Congress & Expo (RACE) will take place on November 8-9, in Moscow, at the Exhibition Center “Crocus Expo”. RACE will also include a conference and workshops on Internet marketing and e-commerce.

RACE  is the main event in the market affiliate programs and marketing in the Russian-language Internet; more than 65% of all marketing of foreign companies over Russian internet run through affiliate programs.

Exhibitors will present a lot of affiliate programs in a variety of categories, from leisure and entertainment, finance, advertising, education, to real estate, IT and others.

Besides the exhibition, RACE will also present systems and software solutions, SEO, SMM, consultancy agencies and payment systems.

Conference and master classes will be held at RACE’s event place and will be held by professionals in ITC that will share their experience in the field, in partnership programs and online promotions.

The program includes more than 20 workshops on online marketing and e-commerce, such as how to choose an affiliate program, affiliate marketing, how quickly and easy one can select a good affiliate program for his site.

Affiliate programs have become the main income for hundreds of thousands of people around the world. Millions of internet users use those programs as they provide opportunities to receive additional income irrespective of their core business. Nowadays, affiliate programs are booming in Russia and CIS countries.

s on partnerships with relevant publications and aims to generate over 2M impressions. The PR campaign associating to the event will aim to receive media coverage in relevant titles and will also include social media websites, such as Twitter and LinkedIn.

The organizer of the event is Smile Expo, a company specialized in exhibition and conferences. The company organizes a large scale of events such as gambling, amusement parks and enter entertainment equipment, affiliate programs, social networks, content and more. Smile Expo is headquartered in Moscow and has branches in Kazakhstan, Ukraine, Belarus and Kyrgyzstan.