Smart Corporation Group (SCG) uses digital marketing in a new Dr.Oetker campaign

Cristina Blanaru Creativity, Marketing

Smart Corporation Group (SCG) uses digital marketing in a new Dr.Oetker campaign, “Enrich autumn’s flavors“, that started in August and will last by the end of this month.

Based on an integrated strategy to promote brand’s flavors, the campaign is using QR codes and a special dedicated website, optimized for mobile, but also TV, print, PR, direct marketing, POSM materials, retail activations, door to door and trade programs.

The national promotion asks consumers to buy any 3 Dr.Oetker 38ml flavors and enter the contest with chances to win instruments needed to make cookies and the big prize – an Euro 3,000 voucher to completely arrange a kitchen.

SCG team involved in developing and implementing the campaign included Matei Tuca (Account Manager), Diana Duca (Copywriter) Mihai Ghetu (Art Director), Radu Zamfirescu (Graphic Designer), George Manguci (DTP), Claudia Staicut (Production Coordinator), Roxana Lupu, Carmen Stan (PR Specialists), Adela Balutoiu (In store Promotion), Ada Cristina Salavastru (Direct Marketing & Trade Programs). Dr.Oetker was represented in campaign by Ramona Ionescu (Brand Manager).

Smart Corporation Group (SCG) is a group of advertising companies that integrates disciplines like production, creative, communication, PR, direct marketing, trade marketing, marketing strategy & consultancy.