bauMax and GMP continue to wear mustache

Cristina Blanaru Ads, Business, Creativity

bauMax and GMP Advertising continue the promotional campaign “Mustache discounts”, following the success the 1st implementation of the concept had. Taking in consideration consumers’ demand, from one day of promotion (which took place in August), the 2nd round of discounts covers 10 days, from October 22nd to October 31st. During this period, men wearing mustache from all over Romania are invited to shop at bauMax and get 10% discounts for bath furniture and bath tubs.

The promotional campaign “Mustache discounts” comes back because the 1st implementation was a real success among consumers. We didn’t even knew there are so many men wearing mustache (real or not) in Romania, but we are glad that they were so receptive and that we can do again something new for them. We thank GMP Advertising for the idea and support in implementing it, we are happy with the big understanding our partner has in what concerns bauMax business

Iraida Paiuc

Marketing Manager, bauMax Romania.

For the 2nd part of mustache discounts, GMP Advertising prepared 10 seconds of teasing, aimed to give people not wearing mustache time to prepare. The teaser ran on TV between October 15-21 and continued with a revealing, a TV ad presenting the offer that will run on TV during  the entire promotion period.

Mustache discounts is one of those examples that show that simple but daring ideas are generating big successes. Campaign’s rerun comes as a response of the positive reaction that we received from bauMax clients, no matter if they grow a mustache or not. But, withouth a daring company, the campaign wouldn’t have been possible. And, in this direction, all credits go to bauMax team

Cristiana Belodan

Group Account Director GMP Advertising.

The campaign keeps the ingenious and simple creative concept, proposed bu GMP Advertising and Webstyler.

Campaign credits:

  • bauMax: Iraida Paiuc (Marketing Manager), Elena Irimia (Marketing Assistant), Adina Saniuta (Marketing Specialist) and Alexandru Borzea (Marketing Assistant)
  • GMP Advertising: Cristiana Belodan (New Business Group Account Director), Laur Raboj (Copywriter), Florin Padurean (Art Director), Valentin Nenu (Senior Account Executive).

GMP is one of the most important Romanian independent advertising agencies. During its 12 years of activity on the market, GMP created success stories for brands such as Timisoreana, Romtelecom, bauMax, Arctic, Apa Nova, Boom, Bucovina, Cocolino, Cosmote, Millennium Bank or Monte Banato. The agency was recognized for creativity and efficiency both nationally and internationally, with awards at festivals such as Cannes Lions and Effie.