Innocence for Bucharest Traffic Police, from Mercury360

Romanian Mercury360 created, for Bucharest Traffic Police, a poster that would be displayed in elementary schools and targets both teachers and parents.

The poster is centered around the idea that children’s imagination can make every object magic but, still, it cannot enrich it with attributes unknown to the little one. When it comes to cars, the fantasy is only limited by the reality of the accidents, of which children can become victims, while their attention is captured by their innocent play.

Mercury team working on the project included Liviu Turcanu – Creative Director, Daniel Strungariu – Art Director & Illustrator and Ruxandra Papuc – Copywriter