BBDO Group Romania signs a new campaign for Volksbank

Cristina Blanaru Ads, Business, Creativity

BBDO Group Romania continues the strategy adopted in 2011, according to which Volksbank salutes people that rediscovered the simple joys in life. This time, a new campaign, taking place since October 12th until December 31st, supports people that take a break from the daily madness and make time to teach a simple joy to their loved ones.

To support those wanting to offer simple joy lessons to their loved ones, Volksbank launched a consum credit with no real estate guarantees and 13% interest rate, a savings account with daily 5% interest for RON and returns users 50% of commissions for transactions made via Internet banking.

For BBDO, Volksbank means some sort of “walk the walk, talk the talk”; because we are talking about simple joys, we ourselves enjoy to be a part of this project. Because we like what we do and what the results are and, once more, we are happy with a communication campaign for Volksbank that came to life in a very nice manner

Alex Strimbeanu

Group Creative Director BBDO Group Romania

The campaign started on October 12th and will be available on TV, radio, print and online by the end of December.

Campaign credits

  • BBDO Group Romania: Alex Strimbeanu – Group Creative Director, Razvan Alexandrescu – Art Director, Ioana Ghilerdea – Group Account Director, Bogdan Tanculescu – Account Manager, Oana Preda – Senior Account Executive, Stefan Chiritescu – Head of Strategy, Mirabela Pricopi – Group Account Director, Catalin Ilea – Senior Media Planner, Alina Moldovan – Digital Strategic Thinker
  • Volksbank Romania: Alfred Borcan – Marketing Director, Camelia Tanase – Marketing Manager, Adrian Patarlageanu – Media Manager, Iuliana Pacesila – Senior Communication Specialist, Iuliana Duta – Marketing Specialist