MEC Romania signed a performance based SEM contract with Veltravel.ro

Cristina Blanaru Business, Digital & Media, Marketing, Media

MEC Romania signed with Veltravel.ro – Romanian online reservations website that offers dynamic packages including plane tickets and hotel accommodation – the first online services contract based 100% on performance.

MEC Romania and Veltravel.ro started working together in July, after signing the first SEA (search engine advertising) performance contract. Using SEA, MEC specialists managed very soon to reduce Google AdWords prices and to increase website’s online sales. Following this success, the 2 companies also decided to sign a performance contract for SEO, which lead to the appearance of the 1st SEM 100% performance contract.

The novelty of this contract is that the effective ROI is represented by online sales of the touristic products made exclusively as a result of SEM performance strategy created by MEC specialists. In this partnership, the agency’s pay represents a share of client’s revenue.

A media agency’s value is always given by its clients and the results generated for them. That is why MEC Romania, through this  SEM 100% Performance contract with Veltravel, follows the trend that MEC already imposed at international level, to offer its clients solid results via the online channel and not only sales promises

Bogdan Prajisteanu

Managing Director MEC Romania.

Due to the results obtained following SEA activities, we consider the expansion with SEO is a natural step of MEC – Veltravel partnership. This way, MEC has all the leverage needed to increase Veltravel’s level of sales, an increase that will also generate financial gains for the agency. We are happy MEC understood that a contract’s performance side is the most important in a partnership, insures mutual interest and represents a guarantee that our target objectives will be reached

Eugen Iacob

General Manager Vel Travel.

Veltravel.ro is the first travel website in Romania that offers, besides the classical accommodation and plane tickets package, also dynamic packages combining accommodation and tickets. Veltravel.ro also has a partnership with Visa and offers 10% discount for accommodation,  5% discount for plane tickets and 7% for dynamic pakages for payments online with Visa card.

MEC Romania is member of WPP international group and has a portfolio of national and local clients that includes: Baneasa Shopping City, BCR, Cinema City, Tchibo, Strauss, URBB, VelTravel and also Beiersdorf, Colgate Palmolive, Citibank, Danone, Danone Baby Nutrition, Michelin, Lavazza, Sandoz, TimWe, Lahodi, Visa and Xerox.