Black Friday – most promoted event between 19-25 November

Cristina Blanaru Business, e-Commerce, Media

Black Friday, the day during which Romanian retailers announced discounts that went up to 90%, is an event Romania imported from US and represents the opening of discount holidays season.

According to the media monitoring specialist mediaTRUST, the websites that wrote the most about Black Friday were realitatea.net (82 articles), capital.ro (64) and evz.ro (50).  Other media outlets that wrote about Black Friday, but not to the extent of making it their main subject, were Gandul.info, IncomeMagazine.ro, ZF.ro, adevarul.ro, dailybusiness.ro, wall-street.ro and evenimentul.ro.

According to a monitoring report, Friday – November 23rd was the day with the most mentions over the internet (2278), on Facebook (572) and on Twitter (156).

The most mentioned retailers in the analyzed period were eMag, Flanco, Altex, Domo and Media Galaxy, with most mentions coming from internet, some from print, few from radio and some from TV.

eMag had 2,276 mentions (2,172 online, 56 on TV, 46 in print and 2 at radio), followed by Flanco (1,342 online mentions, 40 on TV and 36 in print) and Altex (1,266 online mentions, 22 on TV, 48 in print and 2 at radio). eMag was also the most mentioned on Friday (941), followed by Flanco (635) and Altex (562).