Festival of Media Asia announced 2013’s shortlist

Cristina Blanaru Creativity, Festivals & Awards

Festival of Media Asia‘s organizers announced 2013’s shortlist, with event’s 2nd edition selecting among the finalist the best work of the region, campaigns that demonstrate the very best in creative media thinking.

These Awards are all about creative media thinking and I was impressed by the high calibre and quality of the entries – beautifully executed and concisely explained

Leonardo O’Grady,

Jury Chair & Director ASEAN Integrated Marketing Communications Coca-Cola.

This year, the number of entries was a record one and, from all the entries submitted, 117 campaigns from over 10 markets made it on the shortlist. Australia and India are dominated, but still face stiff competition from other regional markets.

When it comes of statistics, the number of campaigns from India increased by 180%, while China and Thailand doubled their number of entries. Indonesia and Japan are new additions to the field, represented in the Awards shortlist for the first time this year,w hile Starcom, Mindshare and Universal McCann lead on the agency network front.

We were impressed with the creativity and caliber of the work coming out of Asia. The judges will have a difficult task picking out the winners – competition is fierce.

Charlie Crowe

Founder of the Festival &  CEO C Squared

The Awards shortlist was judged by a panel of nearly 60 senior industry professionals, and the select final awards jury will consist of only 30. Winners will be announced at the Festival of Media Asia 2013 at the W Singapore – Sentosa Cove from 3-5 March 2013 in Singapore.

In 2013, the discussions during the festival will be focused on mobility, while the line up of speakers includes names such as Sir Martin Sorrell – CEO WPP,

  • Paul Hu – Managing Director  Volkswagen Group Import China,
  • Rahul Welde -VP Media at Unilever Asia, Africa, Middle East, Turkey & Russia,
  • Andy Lack – CEO Bloomberg Media Group,
  • Leonardo O’Grady – ASEAN integrated marketing & communications director Coca-Cola,
  • Ken Hong – General Manager Weibo Marketing Strategy Sina Weibo or
  • Naveen Tewari – founder & CEO InMobi and Trevor Healy CEO [a•mo•bee].

The inaugural Festival of Media Asia in 2011 was a huge success, bringing together 600 attendees from 23 different countries across Asia and the globe. The 2013 event will bring together a host of new features for attendees to enjoy including a stronger awards program, the launch of the global Media Accelerator Program (M.A.P) alongside the outstanding line-up of speakers listed above.

C Squared is one of the fastest-growing specialist publishing, events and technology companies in Europe. Its mission is to help the media and marketing industry become more connected and better informed so that it is fully equipped to respond to the challenges and opportunities brought about by digital technology and globalization. The company first launched Cream magazine in 2005 to reflect the changes taking place in global media. Cream has now become the world’s largest database of media innovation and its bespoke technology serves many of the leading global agency groups and multinational advertisers.

C Squared launched the Festival of Media in Venice in 2007 and the brand now has 3 major Events across the world, attended by 4,000 senior delegates and receiving over 3,000 Awards entries. In 2009, C Squared acquired the leading brand M&M Global; plus the M&M Global Awards and the popular media training course, IMM. In 2011, C Squared created its “Original Events” unit, which has since created leading events for clients including Wired Magazine, Unilever and BeViacom.