Tempo Advertising to provide BTL and design services for Peroni Nastro Azzuro and Redd’s

Cristina Blanaru Business, Creativity

Starting February, Tempo Advertising manages BTL accounts of Peroni Nastro Azzuro and Redd’s, implementing the winning concepts of the pitch organized by Ursus Romania (started in December 2012 and finalized in January 2013)

This year, Peroni Nastro Azzuro celebrates 50 years of existence on the market with a series of events under the tagline “Anniversario 50”. The winning concept was built around “Art & Poetry” motto and Alessi design was the inspiration source for Tempo team that came up with the proposal.

Pitch’s theme was focused on design, with BTL activations, a brief that made us enthusiastic and motivated us in the same time. we developed the visual style for Anniversario 50, together with BTL proposals, and the direction chosen by the client – “Art & Poetry” – being also agency’s recommendation; starting March, we started to implement the creative proposals

Costin Milu,

Creative Director Tempo Advertising.

The team that worked on the project includes Costin Milu – Creative Director, Mihai Preotu – Strategic Planner, Viorel Holovaci – Senior Art Director, Raluca Ionita (Danaila) – Client Service Director and Bogdan Ivascu – Senior Account Manager.

Tempo’s proposal for Peroni Nastro Azzuro started from an insight that impressed us with the way it was documented and than creatively developed in a campaign relevant for the brand. We were impressed by the enthusiasm of the team that won us with their creativity and understanding of the brand and (…) through the experience in working for beer brands

Laura Andrei,

Senior Brand Manager Peroni.

The 1st event from Anniversario 50  series – the launch of the project Instalart/Obiect/001 – took place on March 21st, at Fratelli Studios. Tempo Advertising provided creative, BTL production and event coordination services.

Tempo Advertising is, for 17 years, a real advertising school that defined creativity in Romania, forming many leaders in Romanian advertising and contributing to the growth of hundreds of local and international brands.