Leo Burnett Group Romania and Costin Radu will launch Geek

Leo Burnett Group Romania will launch soon Geek, an agency with operations in the digital sector that will have Costin Radu as Managing Partner.

Costin Radu was, until Thursday, one of the managers of Blue Idea, company that owns,in partnership with F5, new media division of Realitatea Catavencu, IQads and Smark.

With Costin Radu leaving the company for starting a new agency, Marius Cristea, founderof IQads and New Business Manager F5, takes over Blue Idea’s management.

Starting 2004, Blue Idea developed a number of products related to marcom industry. Along with those, the company developed also projects such as ADfel, AdBreak, IQads Kadett, BestAds, AdPlay, SMARK KnowHow, SMARK Research, Agencies’ Football Cup, GrandSpoof, Atelierele ADfel, AdJob or Kinofest.