SCG signs the spring national campaign for Dr.Oetker

May 10, 2013 Cristina Blanaru Creativity

Romanian SCG (Smart Corporation Group) signed the new national spring campaign for Dr.Oetker, running under the tag-line ‘Holidays taste like home-made cakes”.

The campaign runs between March 1st – May 15th, promotes Dr.Oetker’s cakes ingredients and offers consumers daily prizes and the big prize of RON 30,000 to a consumer that will see his home refreshed.

The campaign used ATL communication channels, direct communication with the target consumers, including TV, print, digital, PR, DM, in store.

SCG team involved in developing and implementing the campaign included Matei Tuca (Account Manager), Diana Duca (Copywriter) Mihai Ghetu (Graphic Designer), Radu Zamfirescu (Art Director), George Manguci (DTP), Diana Cojocar (PR Specialist) and Carmen Stan (Production Manager).