Lowe&Partners signs Collection of Good Perspectives for Bancpost

Cristina Blanaru Creativity

Bancpost donates a library with over 100 books to Antipa Museum, “Bibliorassic Parc”, aiming to have it benefiting the kids that attend museum’s workshops and that can access info and photo albums in domains like speology, anatomy, zoology, anthropology, paleontology and others.

Bibliorassic Parc is part from a wider concept, Collection of Good Perspectives, developed by Lowe&Partners for Bancpost’s insurance products communication platform, in partnership with  Eurolife ERB – life insurances company part from the same financial group as the bank.

Bibliorassic Park

Collection of Good Perspectives was launched in February, is a continuous project and includes more insurance products.

The teams working on this project included

  • Bancpost: Stefania Cristescu (Marketing Manager Retail Banking), Violeta Mogosanu (Marketing Project Manager), Robert Zanescu (Communication and Marketing Director), Alina Constantinescu (Chief Internal Control Service, Eurolife ERB Asigurari)
  • Lowe&Partners: Manuela Gogu (Creative Director), Raluca Popa (Copywriter), Alina Nechita (Junior Art Director), Dan Costea (Senior Art Director), Nicoleta Grigoriu (DTP Designer),  Ana Smultea  (Senior Account Manager), Cristina Popovici (Account Manager), Razvan Dumitrescu (Strategy)
  • Antipa Museum: Dr. Aurora  Stanescu
  • SeniorHyper: Ramona Stanciuc (Account Executive),  Adrian Nistor ( Account Manager )