Friendship conquers Romania, a campaign for Bergenbier signed by Leo Burnett & Target

Cristina Blanaru Ads, Creativity

Romanian Leo Burnett & Target signed the most recent campaign “Friendship conquers Romania”, made for Bergenbier and that starts in June. The campaign included the caravan “Friendship Days”, an events caravan travelling in 5 Romanian towns.

Campaign’s ad brings into the spotlight a well known Romanian friendship song, belonging to Compact music group and interpreted by Adrian Despot (Vita de Vie).

The series of national events starts in Bucharest, continues in Ploiesti, than Iasi, Craiova and Constanta. During the events, a series of Romanian groups will have concerts.

The teams involved in the campaign are:

  • Leo Burnett&Target: Carmen Tiderle (Creative Director), Tudor Cuciuc (Creative Director), Irina Becher (Senior Copywriter), Petronela Ionescu (Brand Communication Director), Angela Teodorescu (Brand Commumnication Manager), Cristina Corbu (Brand Communication Manager), Sorin Deleanu (Audio Video Producer), together with Astero – present during spot’s filming days
  • Publicis Events: Cristian Balaci (Senior Event Producer), Andreea Nedelea (Senior Event Producer).
  • Bergenbier: Mihai Bonca (Marketing Director), Radu Dumitrescu (Senior Brand Manager), Mihai Mihaescu (Junior Brand Manager) and Laurentiu Marin (Events and activations).