Alex Visa takes over as Interaction Director at GroupM Interaction

Cristina Blanaru Digital & Media, People

GroupM Romania expanded its senior team by appointing, starting July, Alex Visa as Interaction Director at GroupM Interaction (GMI) – digital division of GroupM Romania that offers research, commerce, tech and development services.

From his new position, Alex Visa will coordinate digital operations within GroupM agencies in Romania, following 3 strategic directions: developing GroupM Interaction (GMI), optimizing the buying conditions for GroupM clients and implementation in Romania of products and technologies GroupM developed on foreign mature markets.

Alex Visa

I was convinced by the avangarde vision and approach that the biggest international media group shares at European and international level for everything that means digital. The products and technologies GMI already owns and that we are also proposing to the Romanian market, will create added value for GroupM clients. I think those will significantly contribute to increasing the market, on medium and long term

Alex Visa,

Interaction Director GroupM Interaction.

At 38 years old, Alex Visa is a veteran of media&advertising market, working in the field since 1998- His experience in digital started in 2001, that represented the moment digital industry started to develop in Romania- From 2003 to 2008, Visa accumulated relevant experience in the field working on a mature online market, the Canadian One, as Country Project Manager. In 2008, he returned to Romania, where he started his own agency, HyperActive. As professional in marketing and communication, with 15 years of experience in digital, he has an important portfolio of clients that includes Orange, Vodafone, Rogers AT&T, Expedia, Club-Med, American Express, ING Bank, GM, Renault-Nissan, BMW, Ferrero, UPC or Nestle.

GroupM reunites WPP’s media operations and insures the media investments management for the clients of agencies such as Maxus, Mediaedge:Cia, Media Com and Mindshare.