5Gum has a 5City on Facebook, from SeniorHyper
SeniorHyper developed the newest Facebook app for 5Gum brand. 5City (City of Senses) appears as a normal step in 5Gum’s communication evolution.
Together with SeniorHyper, we set the basis for a city of senses, one that 5 Gum fans have the possibility to build, understanding and experimenting synesthesia in the same time
Adela Avram,
Senior Brand Manager Balkan East, Wrigley Romania.