Publicis Group acquired Zenith Romania

Cristina Blanaru Business, Creativity, Media

Publicis Groupe acquired today Zenith Romania, taking over the majority control of the agency, according to a press release.Zenith Romania was previously affiliated to the group and was operating, on Romanian market, under Centrade Group (that also operates Saatchi&Saatchi in Romania).

Zenith is one of the leading media communications agencies in Romania, was launched in 2000 and offers a full range of specialist media services, including buying, planning, communications strategy, digital, research and ROI evaluation.

Zenith Romania has a team of over 50 employees and it is one of 250 offices in ZenithOptimedia network. The agency is part
of ZenithOptimedia Northern, Central and Eastern Europe, which is one of the fastest growing regions for the network.

Going forward, Zenith Romania will benefit from the development of central services and the sharing of best practices in the region.

The agency’s client portfolio includes international and local brands such as Carrefour, Reckitt Benckiser, L’Oréal, Nestlé, ING Group and Mercedes-Benz.

We have been proudly representing ZenithOptimedia in Romania for over a decade. We embrace the spirit and culture; we are The ROI Agency for our clients; our work is powered by ZenithOptimedia’s processes, apps and methods; and we benefit from the network’s data, systems and training. This is the last phase of the agency integration into the global network and I am delighted to be part of the process. This acquisition is testament to the growth and outstanding results of the local Zenith operation and is indicative of Publicis Groupe’s commitment to the Romanian market.

Maria Tudor,

Managing Director Zenith Romania

I am delighted to welcome Zenith Romania as an owned and integrated part of the ZenithOptimedia family. With its great market position and the exceptional leadership of Maria Tudor, Zenith Romania is a significant contributor to growth within the region.

Nicole Pruesse,

CEO ZenithOptimedia Northern, Central and Eastern Europe

After more than a decade of building up Zenith with Maria Tudor and the team, we are happy to find ourselves alongside Publicis in the promising times ahead

Radu Florescu,

CEO Centrade

After selling Zenith Romania to Publicis Groupe, Florescu will continue to be in agency’s board

Publicis Groupe acquisition in Romania isn’t a first for the group on this market. Last year, Publicis Groupe started the consolidation of its operations in Romania with the buy and merger in a single agency of Publicis Romania, Focus Advertising and Publicis Events. The 3 agencies, long term affiliates of the group, were merged into a single one, Publicis Communications Services Bucharest, and remained under the management of Teddy Dumitrescu, that assumed the CEO position.