Headvertising and H Media sign the 2013 selective recycling campaign for Eco-Rom Ambalaje

Headvertising and H Media Romania worked together on this year’s campaign for Eco-Rom Ambalaje promoting the selective recycling.

Eco-Rom Ambalaje launched the campaign at Romania’s level on September 18th, as an action aimed to stimulate population to recycle selectively. The campaign aims to increase people’s interest for selective recycling so the used packaging, for example, can be recycled and monetized.

The campaign runs under the tagline “Recycle to destress” and includes 2 TVCs (20 and 15 seconds) and OOH executions, with the creative concept coming from Headvertising. H Media was in charge of the media strategy and handled the online component of the communication.

This year’s campaign continues our efforts to create a responsible conduit when it comes the rests of packaging, trying in the same time to approach one of the obstacles signaled by the public: the little space allocated for recycling inside the homes. We appreciated the fresh and innovative approach the 2 agencies came up with and we trust that the public will react to it according to our expectations

Lorita Constantinescu,

PR&Communication Director Eco-Rom Ambalaje.

Headvertising is a Romanian agency specialized exclusively on ad creation. Founded 15 years ago, the agency has in portfolio clients such as ING Asigurări de Viata si Pensii, RedBull, Discovery, WWF and Help Net, with Indygen and Jerry’s Pizza recently joining them.

H Media Romania is a full service digital marketing agency, part of an international network. H Media has in portfolio local and global clients such as Procter & Gamble, BMW-Mini, Discovery Networks, Microsoft, Deichman, Bayer, Mercedes, New Yorker and others