UPDATED: Internetics 2013: Webstyler – one more Agency of the Year trophy and most awarded campaign

Newsroom Creativity, Festivals & Awards

(adds the statements of Webstyler’s officials related to the results at Internetics)

Internetics 2013 awarded, on October 10th, the best online projects in Romania, during a Gala that took place at CinemaPRO in Bucharest.

Webstyler reclaimed Agency of the Year title after 2 years and with a total of six prizes: Gold in Websites, Microsites and blogs promoting brands category, with “Tara lui Andrei” (Petrom) , Silver in Interactive Campaigns – Digitally Led Campaigns, with “Why don’t you come over?” (made for Gandul.info and awarded Grand Prix at Golden Drum a night before Romanian Internetics).

Just a day after we won the recognition at regional level by winning our first international Grand Prix at Golden Drum, together with GMP, for “Why Don’t You Come Over”, now we managed to impose ourself again at local level. This 6th recognition as the most valuable digital agency at the most important Romanian festival dedicated to digital communication gives us a plus of motivation for the future. I thank to the clients for the trust they have in us and I congratulate the team for the passion and dedication they show every day

Bogdan Nitu

General Manager Webstyler

At Internetics, Webstyler won 7 prizes (including the agency of the year) and managed to achieve and surpass the barrier of 50 awards obtained by a digital agency at Internetics.

This performance speaks on itself about the potential of Webstyler’s team to deliver creative and efficient campaigns in different industries, but also the spirit of Forward Thinkers of the entire team. We are happy that, during all those years, we managed to set healthy milestones, to go beyond our own limits and, in an industry where the dynamics of digital agencies is very big, Webstyler is the only constant presence on Internetics podium during the last 13 years, most of the times even on podium’s highest position

Bogdan Nitu.

Among this year’s winners were also Cap, SeniorHyper, Carat Romania (with Mediafax Group), Colorbitor Digital, GreenPixel Interactive, HMedia Romania, iLeo (with Arsenoaiei & Matasel), Interactions, Kaleidoscope Proximity, Kinecto, Kubis, MRM Worldwide Romania (with BV McCann Erickson Romania & UM Romania), Publicis Bucharest, The Practice Romania and Webstyler (with GMP Advertising).

MRM Worldwide Romania, 2012’s Agency of the Year at Internetics, received five awards at this year’s edition of the competition: two for “Bucharest not Budapest” (ROM), another two for “Share your voice” (Coca-Cola), one for “Doncafé Live Radio Vending Machine”, and the Best Use of Technology award, for “Live Tweets” campaign (Coca-Cola).

Considering the number of prizes, it is obvious that the most awarded campaign at Internetics 2013 was “Why don’t you come over?”, with a total of four awards: two Golds for “Online Media and Tools” and “Viral Non Video and Social Media Tools”, one Gold and one Silver for “Interactive Campaigns – Digitally Led Campaigns, Art, Culture, Media and Entertainment” section

“Websites, Microsites and blogs promoting brands” category:

  • Gold – “Tara lui Andrei”, Webstyler for Petrom
  • Silver – Experimentalist.ro, Kubis for Grolsch
  • Bronze – 4inmasina, iLeo and Arsenoaiei& Matasel

Interactive Campaigns – Digitally Led Campaigns

  • Gold – “Pegas – new models launch”, Publicis Bucharest for Pegas
  • Silver – “Why don’t you come over”  – Webstyler/GMP Advertisin for Gandul.info

Best Use of Technology awards:

  • “Orange Interactive Orchestra”, SeniorHyper for Orange,
  • “Live Tweets”, MRM Worldwide Romania & BV McCann Erickson for Coca-Cola
  • “Cronovizor”,  Colorbitor Digital.

Special award for Best Web Design

  •  COS.ro, BrandUP Interactive for Corporate Office Solutions.

Best Newcomer

  • Colorbitor Digital for “Cronovizor”

Most Creative Client of the Year

  • Ursus Breweries (for the 2nd year in a row)

Internetics 2013 Winners

  • Websites, Micro Sites and Blogs promoting brands

Section: FMCG – Food         

Winner: Bucharest not Budapest

Agency:   MRM Worldwide & BV McCann Erickson Romania

Client:  Kandia Dulce

Brand:  ROM

Nominees:

  • Bucharest not Budapest – MRM Worldwide & BV McCann Erickson Romania for ROM (Kandia Dulce)
  • Reteta Perfecta.ro –  Webstyler for Knorr (Unilever)

Section: FMCG – Drinks

Winner: ExperimentalistRO

Agency:   Kubis

Client:   Ursus Breweries

Brand:   Grolsch

Nominees:

  • ExperimentalistRO –  Kubis for Grolsch (Ursus Breweries)
  • The Challenge Of The Brown Beer –  Kaleidoscope Proximity for Timisoreana (Ursus Breweries)
  • Peroni Diario – The Journal Of Style –  The Practice Romania for Peroni Nastro Azzurro (Sab Miller)

 

Section: FMCG- Services

Winner: BRD.ro

Agency :  GreenPixel Interactive

Client & Brand:  BRD Société Générale

Nominees:

  • BRD.ro – GreenPixel Interactive for BRD Société Générale
  • Asirom Choir – Geometry Global for Asirom
  • Romtelecom.ro – Webstyler for Romtelecom

Section: Durables

Winner: SEAT Webshop

Agency:   Interactions

Client & Brand:  SEAT

Nominees:

  • SEAT Webshop –  Interactions for SEAT

Section: Social campaigns, political and awareness messages

Winner: Țara lui Andrei.ro

Agency: Webstyler

Client: Petrom

Brand: Tara lui Andrei

Nominee:

  • Tara lui Andrei.ro – Webstyler for Petrom

Section: Others

Winner: 4inmasina

Autor:  iLeo and Arsenoaiei & Matasel

Client & Brand:  4inmasina

Nominees:

  •  4inmasina – iLeo and Arsenoaiei & Matasel for 4inmasina
  • 100% written by doctors – Romnet Creative for Infomaterna (MedLife)
  • COS.ro – BrandUP Interactive for Corporate Office Solutions

 

Awards in “Websites, Micro Sites and Blogs promoting brands”

Bronze:  4inmasina – iLeo and Arsenoaiei & Matasel for 4inmasina

Silver:  ExperimentalistRO –  Kubis for Grolsch (Ursus Breweries)

Gold: Tara lui Andrei.ro – Webstyler for Petrom

  • Online Media and Tools

Section: Viral Video

Winner: Doncafé Live Radio Vending Machine

Agency:   BV McCann Erickson & MRM Worldwide Romania

Client:  Strauss Group Romania

Brand:   Doncafé

Nominees:

  • Doncafé Live Radio Vending Machine – BV McCann Erickson & MRM Worldwide Romania for Doncafe (Strauss Group Romania)
  • Bucharest not Budapest – MRM Worldwide & BV McCann Erickson Romania for ROM (Kandia Dulce)
  • The Caroling FlashMob – GreenPixel Interactive for Romanian Police

Section: Viral Non Video

Winner: Why don’t you come over? 

Agency :   Webstyler

Client:  Mediafax Group

Brand: Gandul.info

Nominees:

  • Why don’t you come over?  – Webstyler for Gandul.info (Mediafax Group)
  • The Creativity Manifesto – Digital Star & Starcom MediaVest Group for Samsung Galaxy Note II (Samsung Romania)
  • Dead Friday – GreenPixel Interactive for Distinct

 Section: Advertising Games

 Winner: Opel GTC Astra – Who Is Driving – Men vs. Women

Agency:   Carat Romania & Mediafax Group

Client:  Opel Romania

Brand:  Opel

Nominees:

  • Opel GTC Astra – Who Is Driving – Men vs. Women –  Carat Romania & Mediafax Group for Opel (Opel Romania)
  • Renault drives you to victory – Publicis Bucharest for Renault (Renault Romania)
  • Mega Image – The Virtual Garden – Interactions for Gusturi Romanesti (Mega Image)

Section: Rich Media

Winner:   Video banner – Welcome on board of a plane crash!

Agency:   HMedia Romania

Client:   Discovery Networks

Brand:  Discovery Channel – Curiosity

Nominees:

  •  Video banner – Welcome on board of a plane crash! –  HMedia Romania for  Discovery Channel – Curiosity (Discovery Networks)
  • Share your voice – MRM Worldwide, UM & BV McCann Erickson Romania for Coca-Cola
  • The Note 10.1 Journey  –  Digital Star & Starcom MediaVest Group for The Galaxy Note 10.1 (Samsung Romania)

Section: E-mail marketing for B2B, B2C,CRM

Nominees:

  • Dent Estet – Christmas card & voucher – White Image for Dent Estet
  • Medalert –  iLeo for Medas
  • Paravion – Christmas and New Year Campaign –  White Image for Paravion

Section: E-mail marketing for brand campaigns

Nominees

  • 4×4 Family –  Webstyler for Mitsubishi Outlander (Mitsubishi Romania)
  • KFC Twister Collection –  MRM Worldwide Romania for  KFC Romania
  • Friendship Days –  iLeo for Bergenbier

Section: Social Media Campaigns

 Winner: Why don’t you come over?

Agency:    Webstyler & GMP Advertising

Client:   Mediafax Group

Brand:   Gândul.info

 Nominees:

  •  Why don’t you come over? –  Webstyler & GMP Advertising for Gandul.info (Mediafax Group)
  • Legendary Fan –  Kaleidoscope Proximity for Timisoreana  (URSUS Breweries)
  • LIDL Live Social Grill –  MRM Worldwide Romania for  Lidl Romania

 Section: Best Community

 Winner:   GrolschRO YouTube Channel

Agency:   Kubis

Client:  Ursus Breweries

Brand:  Grolsch

Nominees:

  • GrolschRO YouTube Channel – Kubis for Grolsch (Ursus Breweries)
  • 4inmasina –  iLeo & Arsenoaiei & Matasel for 4inmasina

Section: Online campaigns involving blogs

 Winner:  #apartIKEA “The Rented Apartment” Experiment

Agency:   The Practice România

Client:   IKEA România

Brand:   IKEA România

Nominees:

  • #apartIKEA “The Rented Apartment” Experiment –  The Practice Romania for  IKEA Romania
  • #raceinPrague –  iLeo for Staropramen (Bergenbier)
  • The Lay’s Farmers Duel – Bortun•Olteanu for Lay’s (PepsiCo Romania)

Section: Digital Branded Content

Winner: Share your voice 

Agency:   MRM Worldwide, UM & BV McCann Erickson

Client:  Coca-Cola Romania

Brand:  Coca-Cola

Nominees:

  • Share your voice –  MRM Worldwide, UM & BV McCann Erickson Romania for Coca-Cola
  • GuerriLIVE Acoustic Session provoked by Grolsch –  Kubis for Grolsch (Ursus Breweries)
  • Why don’t you come over? –  Webstyler & GMP Advertising for Gandul.info (Mediafax Group)

Section: Mobile Campaigns

Winner: Test-drive brochure

Agency:   Kaleidoscope Proximity

Client:  Mercedes-Benz

Brand:  Mercedes-Benz / S Class model

Nominees:

  • Test-drive brochure –  Kaleidoscope Proximity for  Mercedes-Benz
  • Share your voice  –  MRM Worldwide, UM & BV McCann Erickson Romania for Coca Cola
  • Beck’s Art Label –  Lowe & Partners for  Beck’s

Section: Mobile Apps

Winner: Cronovizor

Agency:    Colorbitor Digital

Client:   Colorbitor Vizual

Brand:   Cronovizor

Nominees:

  • Cronovizor  – Colorbitor Digital for Colorbitor Vizual
  • Your pharmacy – Real Smart Investments for Farmacia Ta (Real Smart Investments)
  • First Aid –  MobileWorks & Medic One for Romanian Red Cross

Interactive Campaigns – Digital component of an integrated campaign

Section: FMCG- FOOD

Winner:   Bucharest not Budapest

Agency:   MRM Worldwide & BV McCann Erickson Romania

Client:  Kandia Dulce

Brand:   ROM

Nominees:

  • Bucharest not Budapest – MRM Worldwide & BV McCann Erickson Romania for ROM (Kandia Dulce)
  • Irresistible Rhymes –  Centrade Saatchi & Saatchi for Chio (Intersnack Romania)
  • The Lay’s Farmers Duel –  Bortun•Olteanu for Lay’s (PepsiCo Romania)

Section: FMCG- Drinks

Nominee:

  • The Challenge Of The Brown Beer –  Kaleidoscope Proximity for Timisoreana (Ursus Breweries)

Section: Services

Nominees:

  • Orange Zorbing Camp  –  Publicis Bucharest for Orange Romania
  • Asirom Choir –  Geometry Global for Asirom

Section: Durables

Nominees:

  • The Note 10.1 Journey  – Digital Star & Starcom MediaVest Group for The Galaxy Note 10.1 (Samsung Romania)
  • The Creativity Manifestos –  Digital Star & Starcom MediaVest Group for Samsung Galaxy Note II (Samsung Romania)

Interactive Campaigns – Digitally led campaign

Section: FMCG- Drinks

Winner: Share your voice 

Agency:   MRM Worldwide, UM & BV McCann Erickson Romania

Client:  Coca-Cola România

Brand:  Coca-Cola

Nominees:

  • Share your voice –  MRM Worldwide, UM & BV McCann Erickson Romania for Coca-Cola
  • Live Tweets – MRM Worldwide, UM & BV McCann Erickson Romania for Coca-Cola
  • the Carolers –  GreenPixel Interactive for Timisoreana (Ursus Breweries)
  • #raceinPrague –  iLeo for Staropramen (Bergenbier)

Section: Services

Winner: Flight to Amsterdam

Agency:  ING, CAP & SeniorHyper

Client:  ING Bank

Brand:  ING Bank

Nominees:

  • Flight to Amsterdam  –  ING, CAP & SeniorHyper for  ING Bank
  • Orange Interactive Orchestra – SeniorHyper for  Orange Romania

Section: Durables

Winner: Pegas – new models launch

Autor:   Publicis Bucharest

Client:   Atelierele Pegas

Brand:    Pegas

Nominees:

  • Pegas – new models launch – Publicis Bucharest for  Pegas
  • 4×4 Family – Webstyler for Mitsubishi Romania

Section: Art, Culture, Media and Entertainment

Winner: Why don’t you come over?

Agency:  Webstyler & GMP Advertising

Client:   Mediafax Group

Brand:   Gândul.info

Nominees:

  • Why don’t you come over? –  Webstyler & GMP Advertising for Gandul.info (Mediafax Group)
  • The Anti-Rudeness Atlas 2.0. –  Propaganda & V8 for  Radio Guerrilla
  • Welcome on board of a plane crash! – HMedia România & Discovery Channel

Section: Social campaigns, political and awareness messages

Winner: The Launch of the Kindness Exchange Market

Agency:    Kinecto

Client:   BCR

Brand:  Good Exchange

Nominees:

  • The Launch of the Kindness Exchange Market –  Kinecto for BCR
  • Gestures of appreciation –  Starcom MediaVest Group (strategy&idea) &  iLeo (execution) for  Avon Cosmetics Romania

Section: Others

Nominees:

  • LIDL Live Social Grill  –  MRM Worldwide Romania for Lidl Romania

Category Awards: Interactive Campaigns – Digitally led campaign

Silver – Why don’t you come over? –  Webstyler & GMP Advertising for  Mediafax

Gold – Pegas – new models launch  –  Publicis Bucharest for Pegas

Special awards

BEST WEB DESIGN – COS.ro –  BrandUP Interactive for  Corporate Office Solutions

BEST USE OF TECHNOLOGY

  • Orange Interactive Orchestra –  SeniorHyper for Orange Romania
  • Live Tweets –  MRM Worldwide, UM & BV McCann Erickson Romania for Coca-Cola
  • Cronovizor  –  Colorbitor Digital for  Colorbitor Vizual

MOST CREATIVE CLIENT OF THE YEAR: URSUS Breweries

BEST NEWCOMER: Colorbitor Digital

Agency of the year: WEBSTYLER