BCR and New Age Media make a promotion with cinema tickets in Cinema City’s network

Cristina Blanaru Marketing, Media

New Age Media Romania, media sales house for Cinema City, and BCR launched a promotion – “Buy a ticket and you get another one as present” – that will run every Tuesday, starting October 1st, in the entire Cinema City network in Romania.

The promotion targets students and pupils, that have the possibility to buy 2 tickets for the price of one every Tuesday, in any of Cinema City’s multiplexes in Romania. The promotion is available when paying with some selected BCR cards (XTeen BCR, Junior Club BCR or Campus BCR) and includes both 2D and 3D movies, excepting the ones running in Romtelecom IMAXA® space or VIP spaces at Cinema City Cotroceni.

Cinema market increased constantly during the last few years, reaching to over 8M viewers in 2012, according to Romanian National Cinema Center. Over half of those people are represented by Cinema City’s public – a young and active public that includes an important number of students and pupils. We’re convinced the partnership with BCR will be a successful one, considering the 3 banking products in the promotion are finding perfectly the target among Cinema City’s viewers

Raluca Demetriade,

Sales Manager New Age Media Romania.

We know young people love to go see movies and we also know that they are very attentive at how and on what they are spending their pocket money. In the same time, we want to show them the advantages of having and using a bank card for activities suited to their ages, such is going to the cinema

Georgiana Oltenescu,

Chief Department Brand Development / Marketing Direction BCR .

The team that was involved in developing the project:

  • New Age Media Romania: Raluca Demetriade
  • Marketing Direction BCR: Anca Rarau – Executive Director, Georgiana Olteanu – Chief of Department, Alina Petcu – Coordinator, Mircea Bustea – Senior Marketing Officer