Ace Saatchi & Saatchi prevent #FlakerDate during Valentine’s Day

Cristina Blanaru Creativity

In a new campaign released by Ace Saatchi & Saatchi for Head & Shoulders, three guys have their staged blind dates turn into uncomfortable nightmares when dandruff gets in the way of romance.

The dates, set up with actress Coraleen, see her incessant head-scratching leave trails of dandruff on her clothes, the table, and even the food. It’s flaking redefined – and if the bewildered reactions in the blind dates are anything to go by, the three guys would have much rather been stood up.

To campaign against the #FlakerDate, Ace Saatchi & Saatchi are encouraging people to share the TVC in hope that greater awareness leads to fewer flakes on the planet. The campaign has been rapidly gaining popularity on YouTube, and has been featured in local media, including a talk show.

H&S_FlakerDate_01

H&S_FlakerDate_02

H&S_FlakerDate_03

Advocating for clean hair and flake free romance this Valentine’s Day, #FlakerDate proves that nobody likes a flaker, and no one should ever be one.

Saatchi & Saatchi is known for its strength in creating Loyalty Beyond Reason for its clients’ brands, creating powerful and profitable relationships by improving the quality and volume of conversations that take place about these brands. The Saatchi & Saatchi network has 130 offices in 70 countries and over 6,000 employees.