New campaign for Air France: “Air France, France is in the air”

Air France launched a new ad campaign, “Air France, France is in the air”, a new signature part of airline’s ambitious Transform 2015 program. The change comes 15 years after the launch of the slogan “Air France – Making the sky the best place on earth”.

The ad campaign will run at global level and includes print in 12 countries (France, Germany, Brazil, Canada, China, Spain, US, Italy, Japan, Russia, Senegal and Switzerland), online and radio.

The campaign is signed by BETC Paris and includes 6 visual executions that illustrate the services offered by Air France: A380 comfort, the new La Premiere class, the new Business class, gastronomy, developed network and SkyPriority. Other 12 visuals are used to represent the main destinations serviced by the French company

The new slogan – “Air France, France is in the air” – was conceived strategically in English, to show company’s global spirit. also, the slogan highlights the most important values of France and Air France’s promise to offer to its passengers a French in-flight experience.

With the launch of the new image campaign, Air France also  launched a contest on its  Facebook page, offering consistent daily prizes consisting in 2 intercontinental plane tickets. Air France aims to promote, with the “Le carnet de voyage” app, the destinations serviced by the company, through a game that demands finding hidden visuals on different media platforms.