TBWA and FRIENDS Advertising join forces on Romanian market

Cristina Blanaru Business, Creativity

TBWA Bucharest, part of TBWA Worldwide and the local independent agency Friends Advertising, today announce that they will combine their operations in Romania. The newly combined agency – Friends TBWA\Bucharest, will take responsibility for TBWA’s existing local and international client base in Romania, governed by an affiliation agreement.

The business will be headed by Friends’ management team and a substantial number of TBWA employees will move to Friends Advertising’s office close to the Old Town of Bucharest. TBWA’s current Managing Director in Bucharest, Doris Danner, will assist with the transition of business to FRIENDS Advertising.

Sorin Tranca

TBWA is the perfect partner, with some of the most exciting creative agencies worldwide, a great client base and cool strategic tools such as Disruption®.

Sorin Tranca,

Managing Partner & founder Friends Advertising

It is great to have FRIENDS join the TBWA family. They are as passionate about the business as we are and their appreciation of creativity make them the ideal partner for us in Romania. This was clear from the moment we met first

Doris Danner,

Regional Director TBWA Europe

TBWA Worldwide is a top ten ranked global advertising network that holds DISRUPTION® at its core to develop business-changing ideas for the brands it works with. The TBWA network includes AUDITOIRE, Digital Arts Network (DAN), eg+, The Integer Group®, TBWA\Media Arts Lab and TBWA\Worldhealth, as well as independent and local TBWA agencies, with 307 offices in 99 countries and over 11,110 employees worldwide. TBWA’s global clients include Accenture, adidas, Apple, Energizer, Four Seasons, GSK, Henkel, Infiniti, McDonald’s, Michelin, Nissan, Pernod Ricard, Pfizer, Roche, Standard Chartered Bank and Singapore Airlines.

Friends Advertising  is a Bucharest-based independent agency founded in 2003 by Bojan Spasič and Sorin Trâncă. Bojan and Sorin are one of the most awarded creative teams in Romania and certainly the one with most longevity, having been working together for almost 16 years now. As a direct result of such a collaborative DNA, FRIENDS Advertising prides itself with offering long-term strategic and creative advice to clients in almost all categories. FRIENDS works directly with Unilever SCE, Heineken Romania, Saint-Gobain Rigips, European Drinks, Agricover, Bayer and Phillip Morris International and has, in the past, been the agency of record for Unicredit Bank and Canon CEE.