Brands&Bears Romania wears Harmont&Blaine

Brands&Bears Romania communicated locally the launch of the first Harmont&Blaine store in Romania. The strategy made by the agency for the premium-casual brand aims to increase Harmont & Blaine awareness in Romania, supporting an international development plan that targets cities like Monte Carlo, Saint Tropez, Rio de Janeiro and Las Vegas.

In the first stage of the campaign, the communication mix includes radio teasing executions, OOH announcing the arrival of the brand in Romania , with accent on spring-summer collection.

Brands&Bears team involved in the project included Florian Gaina – Art Director, Gabriel Romosan -Copywriter, Claudia Mihai – Client Service Director  and Cristian Bulfinschi – General Manager .