Romanian online advertising market, record increase in the 1st half of 2010

IAB Romania and PwC Romania announced the results of the 1st edition of ROADS for 2010, that shows an increase by 65% of the online  advertising volume, compared to the same period last year.

In the first half of 2010, the volume of Romanian online advertising reached to RON 42.05M (around Euro 10M), the biggest growth registered for half of year since  2007.

The IAB Romania – PwC study structures investments in Romanian online advertising in terms of used ad formats, categories of advertisers. At this year’s study, 18 companies offered data.