“Just Keep Drinking” marks the Canadian launch for a new Nestea can format

Cristina Blanaru Ads, Creativity

Zulu Alpha Kilo developed a short-format video campaign called “Just Keep Drinking” to support Nestea Canada’s launch of its new king can format this summer and also to have some fun with occasions when you might need to drink a little more Nestea.

The 2 fifteen second videos, Confession and Scratch, are to be aired on TV and online. They feature both hero characters in a tense moment where they desperately need an “out”, which presents itself in the form of an extra-long sip from the new Nestea King Can.

confession

Scratch

 

Credits:

Zulu Alpha Kilo  

  • Chief Creative Officer: Zak Mroueh
  • Executive Creative Director: Ron Smrczek
  • Art Director: Nadine Prada, Ari Elkouby
  • Writer: David Horovitch, Suzanne Pope
  • Agency Producer: Sam Benson
  • Account Team: Jessica DeSantis & Kate Torrance

Nestea: Angela McIntosh & Laura Cutsey

Media Agency: UM

  • Planner: Jennifer Thomson

Production House:  Steam Films

  • Director:  JJ Adler
  • Production House Producer: Shannon Barnes
  • Video Post Facility / Editing Company: Saints
  • Compositor / Online: Matt DochstaderTopix

Special Effects: Topix

  • Animation – Back End: Topix
  • Colourist/Transfer: Eric Whipp at Alter Ego

Audio Post Facility/Music House: The Eggplant

  • Audio Director: Adam Damelin
  • Producer: Lindsay Frye
  • Engineer: Matt Gauthier