OMD Romania to handle media campaigns for Bunge Prio brands Floriol and Unisol

Bunge Prio appointed OMD Romania to handle the media campaigns for its Floriol and Unisol brands, after a pitch in which were involved 4 main Romanian media agencies.

For Unisol and Floriol, OMD Romania will provide strategy, planning and media buying services.

Floriol and Unisol are key brands for cooking oil market in Romania, and our priority for this autumn is to restart the strategical communication efforts in order to strengthen their positioning on the market (…) In this sense, we are planning integrated campaigns to supports brands’ positioning and we trust OMD Romania will be an essential partner to successfully implement those campaigns

Adela Vlăduțoiu,

Food Director Romania & Bulgaria Bunge Prio.

OMD handles the media for Unisol and Florion starting August.