GMP promotes the new Volkswagen Polo in Romania using relations at distance

Cristina Blanaru Ads, Creativity

“Long distance love” is the campaign signed by GMP Advertising promoting the new Volkswagen Polo, which communicates from a fresh perspective the benefits of the low fuel consumption.

Targeting the young public, the campaign presents with humor, in 10 TVCs, different elements in the life of a couple that has a distance relation and which become more enjoyable by using the new Volkswagen Polo.

The new Polo comes, besides the numerous gadgets that make drivers’ life easier, also with a range of highly efficient engines when it comes the report between performance and consumption. That is why we searched for a fresh angle to communicate the mixed consumption of only 3.4 liters of fuel for 100 kilometers and we chose to talk about the advantages of relationships at distance. And we did that with a series of ads, small but powerful. Same as the new Polo is

Mihai Gongu,

Creative Director GMP Advertising.

A playlist with campaign’s ads is available here

New Polo’s public is a young one, highly sensible to prices. For them, the car means durability, viability, efficiency and a good report quality-price. GMP’s proposal (…) communicates those strong points with humor and creativity

Bogdan Florea,

Brand Manager Volkswagen.

The campaign includes TVCs and social media

Credits:

  • GMP: Mihai Gongu- Creative Director, Laur Raboj – Copywriter, Florin Padurean – Art Director, Cristiana Belodan – Client Service Director,  Ioana Stangacilovic – AV Producer.
  • Direction & DoP – Hypno and Ate, Sound: Daniel Soare.
  • Volkswagen: Bogdan Florea (Brand Director – Volkswagen PKW) and Anelise Moldovan (Specialist Marketing –  Volkswagen PKW).