Jasmine Loignon takes over as Integrated Creative Director @BETCParis

Jasmine Loignon joined BETC Paris in July 2014 as Integrated Creative Director. Her international career, which has taken her around the world.

Previous to joining BETC Paris, she was Creative Director at Moment Factory (2003) and freelancer (Art Director and Designer) in 2004, collaborating with well-known magazines Jane, Nylon and Vice. In 2007, she was ACD at Sid Lee Montreal, where her clients included MGM Hotels, Cirque de Soleil and adidas Originals, with whom she garnered an Awards Pencil (2010 – D&AD TV and Crafts), Silver Pencil (2009 – The One SHOW), Shortlist 2009 Cannes Lion, Grand Prix 2009 Créa and Gold 2009 DIA

Next, she was Senior Creative at Mother London, working on the fully integrated Global Coca-Cola Olympics ‘Move to the Beat’ campaign, at Great Britain GREAT campaign, and with clients like Stella Artois, Ikea, Beck’s, Asos and Rolling Stones. In 2011, she worked as Creative Director at Sid Lee Amsterdam