Romanian retailer Altex appointed a new marketing director

Romanin electro-IT retailer Altex expanded its management team with the appointment of Cristina Costachescu as its new Marketing Director. Cristina Costachescu took over the job starting September 1st and has the mission to coordinate the marketing strategie for the brands in Altex Romania’s portfolio and to develop and implement 360° the Omni-channel channel.

By joining Altex, Cristina brings with her a management experience of over 15 years in marketing and sales. Over her career, she developed marketing and sales strategies for companies within telecom industry. Previously, she worked for companies like Romtelecom, Telemobil and UPC Romania, as Sales Manager, Marketing Communication Manager, Brand Development Manger and marketing director.

With her appointment, Altex aims to consolidate a clear business direction in order to develop the acquisition experience from the classical retail to omni-channel. The development in online and on the phone orders area comes to meet clients who are permanently connected to the latest innovations and who want fast access and online buys made with just one click.

I took over with a lot of trust this new position within an industry that offers challenges and surprises at every step. We are a team of professional prepared to consolidate the leader position of Altex Romania. Our objective is to continue the success story that has as common point a real focus over clients’ needs. The omni-channel revolution is a form of the future where we are present already, where technology has the supremacy and where clients need more than an acquisition support, they need superior and catchy experiences in all the points of interaction with our brands

Cristina Costachescu,

Marketing Director Altex Romania

The expansion of our marketing team shows the strategical maturity Altex Romania achieved. This way, the company is in its most important stage of development and implementation for the omni-channel strategy. We are close to our clients with the biggest network of stores in the country and we are investing with passion and trust in the development and consolidation within the e-retail segment. From these reasons, we reorganized and expanded the marketing team, recruiting Cristina Costachescu as marketing director. Her vision, together with the profound understanding of the data from Romanian market are the coordinates that will insure us that the new structure of the marketing division will represent a basis for company’s development and for implementing the omni-channel strategy

Dan Ostahie,

President & CEO Altex Romania.