Publicis and Orange launched a new Christmas holiday campaign in Romania

Cristina Blanaru Ads, Creativity

Orange and Publicis Romania launched a new holidays campaign, the story of 2 sisters that wait for the snow to fall. As snow isn’t hurrying to appear, the girls take the situation in their own hands and improvise a fairy tale winter.

They attracts the entire family and advertises possible gadgets from Orange that people can offer to their loved ones.

The campaign includes 3 TVCs, print, outdoor and online.

The TVCs were produced by Mitra Film & Abis Studio, directed by Ohav Flantz and with Roman Linetzky – DOP.

Credits

  • Publicis Romania: Daniel Raicea (Head of Orange Department), Oana Radu (Senior Account Manager), Alina Vija(Account Manager), Jorg Riommi (Chief Creative Officer), Silviu Nedelschi (Group Creative Director), Cezar Panait (Senior Copywriter), Cristian Anton (Art Director), Romulus Petcan (Senior Copywriter), Gabriel Gherca(Art Director), Camelia & Liviu Efrimov (AV).
  • Orange Romania: Mirela Bosoi (Head of Brand and Communication Orange), Monica Popescu (Head of Consumer Communication), Crina Tenovici(Head of Data & B2B Communication), Stefania Roman (Communication specialist)