There is gold in each of us! – a Leo Burnett Group, BRD and Romanian Handball Federation campaign

Cristina Blanaru Ads, Creativity

Under the concept “There is old in each of us”, Leo Burnett Group, in partnership with BRD – Groupe Societe Generale, launched a new campaign aimed to inspire young generation of handball players. The campaign also marks the partnership between BRD and the Romanian Handball Federation.

The teams working on the campaign included

  • Leo Burnett Group: Lorand Balint (Managing Director), Razvan Capanescu (Chief Creative Officer), Alexandru Pomana (Strategic Planning Senior), Razvan Ghilencea (Copywriter), Bianca Dumitrascu (Art Director), Mihai Mateescu (Web Designer), Alin Danila (Programator PHP), Sorin Deleanu (A/V Production Manager), Diana Alexa (Brand Comm Director), Victor Stroe (Planning Director), Razvan Pricop (Print Production Director), Laura Maricescu (PR Manager), Ruxandra Avram (PR Event Manager);
  • BRD Groupe Societe Generale: Traian Traicu (Brand & Comm Director) si Cosmina Frincu (CSR & Sponsorship manager);
  • Red Carpet Studio: Marius Samoila;
  • Romania TV: Catalin Striblea.