BDR Romania communicated an Euro 30M investment project for Prysmian Group

Cristina Blanaru Business, PR

Romanian strategic communication and PR agency BDR Associates offered strategic consultancy, Public Affairs and media relations services to Prysmian Group, related to the official launch of an Euro 30M investment dedicated to a new cables production unit in Romania, for the signing of the Agreement Memorandum for submarine connexion between Romania and Turkey and for creating an Engineering Academy in partnership with more Romanian Universities.

The official launch of the investment project took place at the residence of the Italian Ambassador in Romania. The event was attended by His Excellency Mr. Ambassador  Diego Brasioli,  Mihai Tudose – Economy Minister, Darius Valcov – Finance Minister, other high officials, top managers from important energy companies, representative leaders of the business community and members of the press.  Prysmian Group was represented by Valerio Battista ─ CEO, Francesco Fanciulli ─ CEO for Central Europe and Giuseppe Ferri ─ General Manager at Prysmian production facility in Slatina, together with other experts from the company.

This is the most recent project developed by BDR for Prysmian Group and continues the client-agency relation started two years ago.

BDR Associates is the exclusive affiliate in Romania of Hill + Knowlton Strategies (WPP). Founded in 1995, BDR Associates offered its services, over time, to hundreds of clients, multinational and national companies, official institutions, international organisms, associations or NGOs in Romania or Moldova. BDR was the first PR agency opening a subsidiary abroad, in Moldova, in 2002. Three years later, BDR Associates became the designated partner of Superbrands International Organization and was commissioned to implement Superbrands programs in Romania and to publish Superbrands books. BDR is also the first PR agency in Romania to win, in 2006, a Sabre for Best Practice in Central-Eastern Europe.

Over time, the company developed communication projects also in other markets, such are Georgia, Serbia, Azerbaijan and Croatia. Since 2007, BDR Associates is partner CEC Government Relations in developing Public Affairs projects in Romania and EU.