RTB House launches a new branch in Russia

Cristina Blanaru Business, Creativity, Digital & Media

RTB House, specialized in display advertising tailored to the users’ interests, consolidated its position on Russian market by launching offices in Moscow and appointing Anton Melekhov, expert in digital marketing and e-commerce, as Country Manager.

Anton Melekhov, Country Manager RTB House Russia
Anton Melekhov, Country Manager RTB House Russia

Daniel Surmacz, COO RTB House, said that Russia is one of the  significant markets in the CEE region for the company.

So far, we have managed all business activities in Russia from our headquarters in Poland. Our decision to establish operations in Russia is a natural step forward from the phase of potential reconnaissance to building a strong position locally. We are sure that hiring an experienced manager with broad knowledge of the Russian online marketing industry will bring dynamic development to our business in this part of Europe

Daniel Surmacz.

Anton Melekhov is responsible for RTB House’s planning and executive decisions for business activities in the Russian market. He will initially concentrate on strengthening the company’s presence by launching TANDEM Effect – a solution for manufacturers, utilizing the Real-Time Bidding technology in a unique way. Prior to joining RTB House, Anton was Country Manager of the local branch of Gemius, international research agency. Melekhov graduated from State University of Management with  specialization in Financial Management.

RTB House currently operates in 33 markets. For global clients, it buys 3.5 bn ad views per month. The company has operated within the Russian market since 2013. RTB House cooperates with such brands as: Eldorado, Ulmart, Svyaznoy, Butik.ru, Timberland, Douglas in the region and is currently running dozens of campaigns there.

RTB House specializes in precisely targeted display advertising, with solutions to profile, target, and reach the most valuable e-shoppers. Its technology allows any online store, brand, or manufacturer to run customized campaigns that deliver personalized messages to the internet users – all in real-time.

Headquartered in Warsaw, Poland, RTB House operates on 33 markets and is currently running nearly 650 advertising campaigns. For its clients it buys 3.5 bn views per month. The RTB team has been providing its services since 2012.