Conference Arena: Mobile Advertising – the most spectacular growth in Romania in 2014-2017

Cristina Blanaru Business, Events, Mobile

Conference Arena, part of MIG, organizes the 6th edition of Mobile Advertising Congress, on March 31st, at Intercontinental Hotel in Bucharest. Mobile Advertising Congress is one of the top events of this kind in South-Eastern Europe and brings into the spotlight the transformations, opportunities and challenges of the mobile channel, along with the latest trends in mobile marketing.

Mobile Advertising 2015

The high interest for mobile is due to the transforming impact that smartphone usage has over customers’ buying habits. Customized campaign, marketing based on geo-location, mobile payments are among this year’s trends, which will differentiate brands in consumers’ eyes. The changes are happening very fast and the access to the latest information, in an accessible manner, and the interaction with the most important providers in the field make from Mobile Advertising Congress 2015 the event with most visionary marketeers on square meter

Madalina Vilau

Managing Director Marketing Insiders Group

Founder Conference Arena.

For over 6 years, Vodafone Romania is dedicating this event to those interested in trends in the mobile advertising area. This year, we’re coming with a novelty element and combine the communication part with the new m-commerce trends. This way, our guests will benefit of presentations and case studies made by experts in the field who accepted the invitation to be on Mobile Advertising Congress’ stage

Horatiu Dimulescu

Manager, M-Commerce and Wholesale, Vodafone Romania

In Romania, in the end of 2014, there were 7.5M smartphones, 22.6M SIM cards and 9.3 active subscriptions, according to ANCOM data. Moreover, 9% of the whole internet traffic in Romania is generated from mobiles, as a Gemius study shows.

Mobile advertising is the segment with the highest growth in Romania and will become more and more present in ad consumption between 2014 – 2017, as Zenith Media estimates. Mobile advertising is still far behind the media consumption through this kind of device, which means the field has an important growth potential. Zenith also estimates that, in 2015, advertisers’ mobile budgets will reach 1% of the total advertising consumption and 7% of the digital investments.

Mobile World Congress, hosted by Cristian China Birta, is supported by Vodafone Romania – Presenting Sponsor and media partners: Marketing Portal, Manager.ro, AdHugger, GadgetTrends, Promo afaceri, Learning Netowork, 9AM, Romania Libera, Jurnalul de Afaceri, Orasul Meu, mediaTRUST.