David & Goliath signs the latest campaign for California Lottery

Cristina Blanaru Ads, Creativity

David&Goliath signs the latest campaign for California Lottery, promoting the Extra Play Scratchers, the first ever two-sided ticket. Extra Play Scratchers is the first ticket with a game on the back, which some called technologically advanced and others – a breakthrough of double-sided proportions.

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A :45 TV spot – titled “The Announcement” – celebrates the innovation by announcing the two-sided ticket at a seriously innovative conference about innovation.

The campaign – which also includes radio, digital, mobile and OOH executions – showcases how California Lottery has created a Scratchers ticket so forward-thinking, it might just change Californians’ perspective on Scratchers tickets forever.

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Credits

  • Agency:  David&Goliath, LA
  • Founder & Chairman: David Angelo
  • Chief Creative Officer: Colin Jeffery
  • Creative Director: Greg Buri
  • Creative Director: Basil Cowieson
  • Copywriter:  Kacey Coburn/Greg Buri
  • Art Director: Jennifer Yi/Basil Cowieson
  • Strategic Planning Director: Kristen Knape
  • Strategic Planner: Jessica Watts
  • Managing Director of Broadcast Production: Paul Albanese
  • Senior Broadcast Producer: Katie Lambrecht
  • Group Account Director: Stacia Parseghian
  • Management Supervisor: Janet Wang
  • Account Executive:  Lindsay Brown
  • Assistant Account Executive:  Ellen Lovoy
  • Project Manager: Erin Cavin
  • Director of Digital: Josh Crick
  • Director of Digital Delivery and Technology: Robert Boucher
  • Digital Production and Technology Manager: Michael Karney
  • Digital Content Strategist: Ashton Dunn
  • Senior Interactive Developer: Ardon Hall
  • Digital Production Coordinator: Keenan Howard
  • Production Company:  Tool of North America
  • Director:   Geordie Stephens
  • Director of Photography:   Mandy Walker
  • Managing Director / Exec. Producer:  Oliver Fuselier
  • Executive Producer: Robert Helphand
  • Line Producer: Jeff Tanner
  • Sales Representative: Shortlist Management: Charlie McBrearty, Vanessa McLean
  • Editorial House: Spinach Editorial
  • Editor: Shane Reid (from Whitehouse Post)
  • Assistant Editor: Micah Chase
  • Producer: Jonathan Carpio
  • Telecine:  Company 3
  • Colorist:  Bob Festa
  • Online & VFX:  JAMM VFX
  • Flame Artist:  Jake Montgomery
  • Executive Producer: Asher Edwards
  • Music:  Barking Owl
  •  Music and Sound Design:  Barking Owl
  • Sound Mixer / Engineer:  Mark Meyuhas at LIME Studios