Intesa SanPaolo opened a branch and has a Waterstone at Expo 2015 Milano

Cristina Blanaru Business, Marketing

 

 

Intesa Sanpaolo, official global partner Expo 2015 Milano, will run in its own Expo 2015 pavilion, entitled “Waterstone”, 250 social events and 80 cultural events where 30.000 guests and 400 companies and organizations will share their experience and success stories during universal exhibition’s 180 days.

Intesa’s pavilion is close to the ones of Italy and Romania.

pavilion Intesa Sanpaolo

The initiatives launched through our partnership with Expo Milano 2015 and our physical presence in the center of the Universal Exhibition will contribute to this event’s international success, which can also be the engine for Italy’s growth and an opportunity to reposition a model of innovative and sustainable economy

Carlo Messina,

General Manager & CEO Intesa Sanpaolo

 

Over 400 Italian companies will be able to present their business and development plans inside Intesa’s pavilion.

The banking group supported constantly, during the last 6 months, the promotion of universal exhibition’s history and values, via its platform Live Inspire. The platform has now over 700.000 fans and, during the international contest “That’s Eat!”, 20 trips to Expo Milano were offered to winners from 10 CEE countries where Intesa Sanpaolo has branches.

The mentioned platform will continue to promote the news and themes of interest related to Expo 2015 Milano.