Image campaign for Viva Credit, orchestrated by Headvertising in Romania

Viva Credit launched a new integrated image campaign, “Support friendship”, based on an idea generated following a brainstorming of institution’s 2 representatives, the marketing director (Eduard Popisteanu) and the general director (Ionut Stan), who realized how important is not to mix friends and money/

We support friendship because we understand it. Many of us found out how is to lend money to a friend or to borrow money from another one, with the risk of living the clichee “Friendship ends at money”. Viva Credit decided to bring into the light clichees and social tabus with a new image campaign aimed to rehabilitate the relations with the close ones, but who were drove away by the memory of unreturned loans. Viva Credit is the best friend for fast and convenient credits, without bringing a burden over the group of friends

Eduard Popisteanu,

Marketing Director Viva Credit

Headvertising (with Corina Catrinoiu – Project Manager, Alin Tatarca – Copywriter, Alexandra Mirzac – Art Director) implemented the friendly concept and the production house who worked on campaign’s ad was  AME (with Mihai Toderiuc – producer, Letitia Rosculet – film and TVC director, Marius Ivascu  – DoP)