Philips appointed two new leaders for the South-East Europe organization<

Cristina Blanaru Business, People

Philips Romania announced the appointment of Alexandru Popescu, currently General Manager for Philips Health Systems in South East Europe (SEE), also as Country Manager for Romania and County Group Leader for Philips in SEE, effective 1 February 2016. Also, Doru Rusănescu was appointed as General Manager for Personal Health in SEE, since 5 January 2016.

In his combined roles, Alexandru Popescu will focus on consolidating the strategic development of Philips as a leading healthcare technology company in the 11 countries in the region, contributing to the Philips mission of improving people’s lives. Alexandru will also continue to
strengthen the Health Systems division, building upon partnerships with healthcare stakeholders in the public and private sectors.

I’m very pleased to broaden my role in Philips, both in Romania and in South East Europe, by coordinating the development opportunities we have through our innovations that span what we call the “health continuum”, from supporting a healthy living and prevention, to effective diagnosis and treatment, as well as for recovery and homecare. Moreover, as Philips celebrates 125 years of innovations in 2016, we look beyond technology, to the experiences of the people in order to provide solutions that make a difference. I am confident that together with Doru and our dynamic team, we will continue to accomplish excellent results

Alexandru Popescu

As new General Manager for Philips Personal Health division in South East Europe, Doru Rusănescu brings a vision for the future and his passion for entrepreneurship and for innovation to drive growth for our entire consumer portfolio.

I am very happy to join Philips and I intend to generate creative strategies to ensure that we maintain our leadership position across SEE. As people are looking for ways to take greater control of their well-being and that of their families at home, Philips has translated these customer needs into insights to provide innovative solutions that improve the quality of people’s lives. Personally, I have always owned Philips products and I believe many of us have enjoyed their benefits in our homes over the years. Therefore, I am glad to continue advancing Philips’ ambition of bringing meaningful innovations to our consumers.

Doru Rusanescu

Alexandru Popescu has over 16 years’ experience in the healthcare industry. He has been General Manager of Philips Health Systems in SEE since June 2014. Prior to this, he held senior management positions in private healthcare chains, such as Amethyst, Regina Maria and Medicover.  Alexandru holds a Bachelor Degree in law from the University of Bucharest and a Master Degree in Business Administration from the University of Ottawa.

Doru Rusănescu has professional expertise and 14 years’ experience in management and marketing, having held leadership positions for operations in Central and Eastern Europe in the Coca-Cola system. Doru has a Bachelor Degree in Management from the Academy of Economic Studies in Bucharest and a Postgraduate Diploma in Marketing Communication from the Chartered Institute of Marketing in the United Kingdom.

Alexandru and Doru succeed Robin van Rozen, who held the three roles since 2013 and, starting this year, became Vice-president and General Manager for Philips Personal Health UK & Ireland. Both leaders are based in Romania, at the corporate office in Bucharest.