TeCOMM Cluj: Constant innovation in e-Commerce, essential for e-store’s development

Cristina Blanaru Business, e-Commerce

The development of online stores and innovation in e-Commerce is an essential aspect for online stores owners and, during the 9th edition of TeCOMM eCommerce Conference&Expo, scheduled to take place in Cluj (Romania) on October 25-26, they will find out new trends to help them develop their businesses.

e-Commerce has a 40 years history and a much shorter one in Romania, but it continues to grow rapidly via tech, innovation and businesses entering the online market every year.  The founder from Intelligencr, one of the biggest innovations companies worldwide, Paul Papadimitriou, confirm his presence as speaker at TeCOMM. Expert in tech development,  Papadimitriou helps companies like Microsoft, eBay, Fujistu, SABMiller, Canonical, Astra SES, EY, Criteo, Siemens, Tumblr, European Union or ITU to develop their business depending on macro and micro trends. Via case studies, the specialist will present analysis and strategies which generated innovation within renown companies.

Another speaker confirmed to TeCOMM is Gabriel Ghita, Head of Business CEE Mastercard Europe. During the event, he will highlight the inovations related to online payments. Over 350,000 online stores all over the world have a technology allowing them to process online payments via  MasterCard.

Over 30 international and local speakers will debate, in Cluj, subjects of interest from eCommerce under the slogan “Sell them your story”, which aims to present the ways online stores owners can develop their businesses via storytelling, mCommerce, social media trends, eCommerce innovation, SEO or via tech from big companies for small businesses.

TeCOMM Cluj 2016 reunites over 300 online stores owners and specialists in eCommerce, marketing, SEO, conversions or PPC. The novelty of the edition is the Start-up Area, where business owners who want to open online stores can participate to workshops on the first steps to open an online store, how to choose the courier and logistics companies, communication in ecommerce and loyalization of customers. The workshops will be held by  Calin Biris (Digital Director Looppaa Marcom), Attila Birtha (Managing Partner ProClick) or Cosmin Daraban (CEO&Co-founder Silkweb).

The event will include presentations, debates and workshops supported by professionals such are Jonathan Chippindale (Chief Executive Holition), Giacomo Summa (CEO&Co-founder Stylect), Hando Sinisalu (CEO&Founder Best Marketing International), Mitch Goldman (Head of Product&Partnership Storegecko), Mihai Patrascu (CEO&Founder evoMAG), Cristian Ignat (Chief Canophyst Canopy), Florinel Chis (Executive Director ARMO), Sergiu Negut (Associate Dean of Entrepreneurial Growth, Maastricht School of Management Romania) or Lucia Ciuca (Managing Director Quantum Data Science).