Romanian PR Award 2016, under the diversity sign

Cristina Blanaru Festivals & Awards, PR

The entries for the 14th edition of Romanian PR Award started on September 8th and will end on October 7th.

We launch this edition under the diversity sign, the one which inspired us in defining our new graphical concept. Without making from diversity an obsessive preoccupation or a purpose in its own, we do believe our industry can accommodate a considerable higher dose of “practical” diversity, no matter we refer to diversity in aptitudes, talens and resources used or simply diversity in opinion, approaches and instruments. We consider essential the recognition of the role the concept can have for the industry progress, the experience of diversity and its monetization. We consider essential the recognition of  the role the concept can have for the progress of the industry, the experience of diversity and its concrete monetization, withouth which diversity remains just an interesting concept, but hard to approach in the practice of public relations

Dana Oancea,

Board Member Forum for International Communications

The judging of the competition reunites competencies from 18 countries and is insured by communication directors from companies like Raiffeisen Bank, Telekom Romania, Coca-Cola HBC, URSUS Breweries, Banca Transilvania, Honeywell, JTI, Danone, Bitdefender, Grupul CEZ, Samsung, KFC, Unilever, GSK, BNR, McDonald’s, Unicredit, Henkel, SABMiller, representatives of global networks – Golin, MSLGroup, Hill & Knowlton, Ketchum, Ogilvy, Grayling, Action Global Communications, executives from local PR agencies – DC Communication, Rogalski Damaschin PR, McCann PR, Golin, MSLGROUP The Practice, GMP PR, Graffiti PR, BDR Associates, Oxygen Public Relations, V+O Communication, Dăescu Borțun Olteanu, Media Pozitiv, OMA Vision, SmartPoint, 2activePR, Image PR, Ranevents, Prais Communications, PR & More, OMA Vision, The Public Advisor, Pastel, press representatives – Hotnews, and independent consultants, researchers and representatives of international organization – CIPR, AMEC, United Nations, Museum of Public Relations and Forum for International Communications.

Romanian PR Award Gala is scheduled to take place on November 23rd, at  JW Marriott Grand Hotel. Besides the awards on categories, the jury will also award the distinctions Agency of the Year, PR Professional of the Year and Communicator of the Year.

The PR Innovator of the Year award is offered by Telekom Romania and offers visibility to projects through innovations presented and excellence of the execution pass beyond the borders of the usual communication, beyond usual communication, the actual practice and acceptance limits.

For the third year in a row, Raiffeisen Bank continues to offer the special distinction  Best of PR Evaluation, the only one in Romania who recognizes the excellence and diversity of the evaluation practices in PR.

The Junior PR Award competition is organized this year with support from Image PR and aims to reward the creativity of the ones who hope to a career in PR.

Romanian PR Award is supported by Telekom Romania, main partner, by partners – Raiffeisen Bank, Coca-Cola Hellenic, Ursus Breweries, Bitdefender, KFC, Banca Transilvania, Grupul CEZ ahd Renault Group, by logistic partners – Halewood, 360Revolution, JW Marriott, by the Junior partner – Image PR, and by media partners – Hotnews, PR Romania, IQAds, AdHugger, Markmedia.ro, CSR Romania and Zelist.

 

At its 14th edition, Romanian PR Award is the most important national competition which recognizes the excellence in PR. A “stubborn” and long run project that managed to gather under the same umbrella prestigious partners, important names of the industry, valuable competitors and tens of aspirants to a PR career. The importance of the competition increased once with the development of the local PR industry and its relevance is measured in the multitude of competitors present, every year, at the start of the competition, in the performances of the finalists and in the professionalism of the judges.

Forum for International Communications is an NGO that cultivates among the professional communicators ethical and performance standards of the PR profession. The foundation is organizing since 2003 the  Romanian PR Award, that imposed as the most important event to recognize excellence in Romanian business communication. In March 2006, the NGO initiated the program CSR Romania with the purpose to promote the best practices in CSR, program affiliated to the CSR Europe network. In April 2009, the foundation launched the portal PR Romania.