McCann Lima presents new Cusqueña beer positioning, “Good Made Better”

Cristina Blanaru Ads, Creativity

McCann Lima signs the newly release 60”TV spot that presents the new brand positioning for Cusqueña Beer, the most iconic beer brand in Peru.

The TV spot highlights the uniqueness of Peruvian culture, in gastronomy, fashion, architecture etc.. stating that Peruvian rather then settling for the established seek to create their own path, therefore they could only be satisfied by one of the best premium beers in the world.

The initiative encompasses digital actions and a second TVC is expected to be aired next June.

Credits:

McCann Lima

Creative VPs: Mauricio Fernández-Maldonado e Christian Caldwell

Creative Directors: Jomi Rivera e Pipo Galván

Creatives: Alvaro Soto e Gonzalo Paredes

Account service: Juan Camilo Correa, Ana Corina Estrada e Claudia Falcón

Planning: Juan Luis Arteaga e Alessandra Noceda

Production director: Alonso Palomino

Agency producer: Pimi Ravizza

Production house: SANGRE

Film director and general production: Antonio Sarria + Sangre.

Post production: Lunatic