McCann and Rom launched “That’s Romania!” campaign to fight against preconceptions

Cristina Blanaru Ads, Creativity

McCann Worldgroup Romania launched a new campaign together with Rom Autentic brand, “That’s Romania!”, a campaign to raise awareness over the unfounded preconceptions Romanians continue to have towards their country.

We say all the time that foreigners have preconceptions when it comes of Romanians. The first step to repair that is for us ourselves to get rid of the preconceptions we have towards our country. The new Rom campaign challenges us to do so. When you hear around you “That’s Romania” without a reason, you can fine them with “Take a Rom”

Catalin Dobre,

Chief Creative Officer, McCann Worldgroup Romania


The new campaign was launched with 2 TVCs.

McCann:

  • Cătălin Dobre – Chief Creative Officer
  • Arpad Rezi – Group Creative Director
  • Costin Bogdan – Group Creative Director
  • Bianca Troncea – Strategic Planner
  • Aurelia Fulop – Group Account Director
  • Laura Costăchescu – Senior Account Manager
  • Delia Chirilă – Senior Account Executive
  • Tiberiu Munteanu – Head of AV Department
  • Alex Popa – AV Producer

UM:

  • Alina Caraşol – Group Account Director
  • Monica Năstase – Media Manager

ROM:

  • Gabriela Munteanu – Marketing Director
  • Diana Bârlan – Group Brand Manager
  • Ruxandra Dincă – Junior Brand Manager