Rodney Fitch to lead the inaugural Design jury at Dubai Lynx

Cristina Blanaru Creativity, Marketing

Rodney Fitch is the president of the inaugural jury of Dubai Lynx 2011, as festival’s organizers announced.

Fitch is founder of Fitch and Professor of Retail Design at TUDelft University, Holland.

During Dubai Lynx, Design will honour the creative and innovative use of design for brand and product communication and development. Categories will broadly include Packaging Design, Brand Identity and Environmental Design with entries being rewarded for Strategy, Creativity, Execution and Results.

We are delighted to be working with Rodney again. He chaired the inaugural Cannes Lions Design Jury for us, and therefore the launch of the Design category at Dubai Lynx could not be in better hands. Known for his brilliant work in Design throughout his impressive career, Rodney will be bringing a wealth of knowledge to the judging process.

Philip Thomas

Festival CEO

Rodney Fitch worked in design for almost 40 years and has been for long time identified with innovative retail design.

He has served as a member of the Design Council and as a past president of the Chartered Society of Designers, Cannes Lions and D&AD. In 2005 he was inducted into the Legion of Honour and Hall of Fame of the American Institute Design, the most prestigious award in retail design for an individual, and in 2006 was a finalist for the Prince Philip Designer’s Prize. He was awarded a CBE in 1990 for services to the British Design industry. He is also very active in the development of design education.

Dunai Lynx is already opened for entries for all categorie – Film, Print, Outdoor, Radio, Media, Direct, Sales Promotion & Activation, Interactive, Craft, Design and Integrated advertising.

The 4th Dubai International Advertising Festival is the leading competition and awards for advertising creative excellence in the Middle East and Africa.

Presented by Cannes Lions International Advertising Festival together with their regional partners, Motivate Publishing, the Dubai International Advertising Festival is held with the support of Dubai Media City (DMC) and in association with the UAE Chapter of the International Advertising Association (IAA).